Senior Product Marketing Manager

Runpod is a foundational platform for developers to build and run custom AI systems that scale. The Senior Product Marketing Manager will work at the intersection of product, marketing, and sales to enhance Runpod's go-to-market strategy and ensure effective messaging and positioning in the competitive neocloud market.

Responsibilities:

• Apply and extend Runpod's core positioning, messaging hierarchy, and value propositions across all product lines and customer touchpoints
• Own product line PMM including positioning refreshes, feature launches and ongoing messaging aligned to the core framework
• Partner with brand and demand gen teams to ensure messaging consistency across all channels (web, docs, sales, community)
• Own competitive intelligence: track the neocloud market landscape, synthesise insights and translate them into actionable battlecards, GTM strategies and content
• Run a structured win/loss program, identify patterns and feed findings back into product, competitive and sales enablement
• Lead GTM execution for product launches, driving cross-functional alignment across product, marketing and sales for coordinated, high-impact releases
• Own campaign brief execution: develop and maintain briefs across key GTM motions in partnership with demand gen and content
• Own the sales enablement cadence: maintain and refresh battlecards, objection handling, one-pagers and sales decks as the competitive landscape and product evolve
• Create long-form technical content that educates prospects and accelerates buying decisions – comparison guides, technical explainers, ROI frameworks, use case deep-dives, architecture guides and competitive analyses
• Contribute to the SEO/GEO and inbound content strategy in partnership with the content team, with a focus on competitive and product line topics
• Build and operate AI-assisted workflows for competitive monitoring, brief generation and content production that scale output
• Conduct customer research (interviews, surveys, win/loss analysis) to understand buyer motivations, decision criteria, pain points and objections
• Synthesise product usage data, customer feedback and market signals to inform messaging, content strategy and product prioritisation
• Serve as a voice of the customer in internal strategy discussions, ensuring GTM and content decisions are grounded in real customer needs and market dynamics

Requirements:

• 7+ years of product marketing experience in technical B2B or developer-focused companies
• Proven ability to create high-quality, long-form technical content that educates technical and business audiences, drives conversion, and influences pipeline
• Deep technical fluency: you can understand complex technical concepts (GPU infrastructure, AI/ML workflows, cloud economics, distributed systems, serverless architecture) and translate them into clear, accessible narratives
• Strong writing skills and storytelling ability: you're a confident writer who can produce polished, compelling content without heavy editing. You understand how to make technical topics engaging and relatable
• SEO and inbound marketing expertise: you understand keyword research, on-page optimization, content structure for search, and how to create content that ranks and converts
• Proven experience leveraging AI tools to scale content production, research, analysis, and workflows while maintaining quality and authentic voice
• Ability to operate in a lean model: you're resourceful, efficient, and comfortable wearing multiple hats to get things done without a large team
• Deep expertise in product-led growth and sales-assist motions, ideally with experience scaling a company from PLG into larger deals
• Proven track record of driving revenue impact through positioning, messaging, content, launches, and sales enablement in competitive, fast-moving markets
• Data-driven decision-making: you use metrics (engagement, conversion, pipeline influence, organic traffic, win rate, CAC:LTV) to inform strategy and measure content and GTM effectiveness
• Exceptional strategic thinking and execution: you can diagnose GTM gaps, develop clear strategies, and ship high-quality work quickly
• Cross-functional leadership: you've successfully influenced product, sales, and marketing teams without direct authority
• Bias toward action and speed: you thrive in ambiguous, fast-paced environments and prefer shipping over endless iteration
• Successful completion of a background check
• Experience in cloud infrastructure, AI/ML platforms, GPU compute, or developer tools (especially serverless, infrastructure-as-a-service, or HPC environments)
• Understanding of pricing dynamics, technical differentiation, competitive landscape, and buyer behavior in the neocloud space
• Experience working with technical communities (open source, AI/ML research, developer ecosystems) and translating community insights into GTM strategies and content
• Strong analytical and data skills: comfortable with SQL, analytics tools, and synthesizing product usage data and content performance into actionable insights