Product Marketing Manager

CivilGrid is the trusted civil design platform powering affordable infrastructure renewal and growth. They are seeking a Product Marketing Manager to own the positioning, messaging, and launch motions for their platform, shaping how the market understands and buys CivilGrid.

Responsibilities:

• Own positioning and messaging end-to-end — develop and maintain the core narrative for CivilGrid’s platform and products, keeping it sharp, differentiated, and grounded in what buyers actually care about across utilities, AEC firms, and municipalities
• Drive product launch motions — lead go-to-market planning and execution for new features and products, from launch brief through sales enablement and campaign materials, in tight collaboration with Product and Sales
• Build and maintain the sales enablement library — create and continuously improve the decks, battlecards, one-pagers, objection-handling guides, and competitive intelligence that help the revenue team win deals and shorten cycles
• Translate customer and market insight into strategy — run win/loss interviews, buyer research, and ICP refinement to ensure messaging reflects how customers actually describe their problems and evaluate solutions
• Develop product content that earns credibility — produce case studies, solution briefs, demo scripts, and technical explainers that speak the language of civil engineers, utility planners, and project managers
• Support campaign strategy for launch and growth motions — partner with the content marketer to develop campaign concepts, messaging frameworks, and audience segmentation; you’re not the campaign manager, but you set the strategic foundation
• Grow the function as CivilGrid scales — help define what best-in-class product marketing looks like here, build the playbooks, and eventually help grow the team as headcount expands

Requirements:

• 4-6 years of product marketing experience in B2B industrial or construction technology — SaaS experience strongly preferred
• Hands-on experience marketing preconstruction workflows, products, or tooling — either as a practitioner who has run these processes or as a marketer who has sold into this buying context. This is the most important requirement
• Demonstrated domain fluency in at least one of our core buyer verticals: electric, gas, or water utilities; civil/transportation engineering firms; or Departments of Transportation and public agencies. You should be able to talk shop with a capital project manager or project engineer without a warm-up lap
• Proven ability to own positioning and messaging — you've written the framework, not just executed against one someone else built
• Strong sales enablement instincts — you know what a field-ready battlecard looks like vs. a deck that sits in a folder, and you build accordingly
• Clear, direct writer — you can translate technical complexity into buyer-relevant language without dumbing it down
• Comfortable operating without infrastructure — you produce directly, advocate clearly when you need resources, and don't wait for perfect conditions to ship good work
• Low ego, high ownership — you're collaborative with Product, Sales, and the broader marketing team, and you treat customer insight as your primary input
• Background at a construction or infrastructure technology company — Procore, Autodesk, Bentley, Esri, Trimble, Hexagon, or a comparable AEC/GIS/infrastructure SaaS vendor
• Experience marketing to utilities — particularly capital planning, GIS, or engineering teams at electric, gas, or water utilities
• Familiarity with underground utility records, SUE (Subsurface Utility Engineering), or site civil design workflows
• Prior experience at a Seed–Series B startup — you know what it means to build the plane while flying it
• Experience with competitive positioning in a market transitioning from legacy workflows to modern SaaS — you've helped buyers understand why the old way isn't good enough