Product Manager, Growth

Snout is a fast-growing wellness plan provider in the veterinary space, focused on improving access to veterinary care. They are seeking a remote Product Manager, Growth to optimize user experience and drive growth through martech tools and product management.

Responsibilities:

• Own the Snout vet directory, portal and website as growth products: local SEO and clinic discovery, conversion optimization, ICP-segmented journeys, and A/B testing across hero messaging and enrollment paths
• Own the pet parent enrollment flow end to end: friction reduction, mobile UX, and conversion rate optimization
• Collaborate with various stakeholders on the clinic-facing experience: onboarding UX, plan-builder interface, dashboard utility — and define and measure the "first plan live" activation moment
• Build the in-product data layer and AI-powered experiences: personalization, behavioral triggers, smart nudges, predictive enrollment prompts, and automated clinic insights layered on top of Snout's core platform
• Define event instrumentation with engineering so clean data feeds both product analytics and lifecycle systems (Customer.io for pet owners, HubSpot for clinics), and translates usage into activation, churn, and expansion signals
• Run continuous experimentation across email and in-product touchpoints: onboarding sequences, usage nudges, expansion prompts, renewal flows

Requirements:

• 5+ years of experience across product management, product-led growth, growth engineering and marketing
• Demonstrated experience managing or developing internal tooling (martech preferred) and leveraging AI-powered product features
• Proven track record of growth with a B2B2C, health tech, fintech, or marketplace/platform based product
• Strong technical fluency — you prototype in modern tools, write specs engineers love, and hold your own in data conversations
• Experience with enrollment/onboarding optimization and lifecycle-stage thinking
• Comfort as both strategist and executor — you'll have a channel partner, but no large team so you'll be hands-on
• Deep familiarity with product analytics and experimentation frameworks
• Prior founder or product marketing manager or general marketing experience
• Experience building directory or marketplace products for local discovery
• Fluency with AI-assisted development workflows (Cursor, Replit, v0) to ship growth experiments without waiting on eng sprints
• Comfort in Amplitude or Mixpanel, Figma or Framer, and Webflow or Sanity — you define what we measure and own the experimentation layer