LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, and they are seeking a Senior Product Manager for Pricing. The role involves owning the pricing domain, migrating to a unified dynamic pricing system, and developing strategies for pricing across various services.
Responsibilities:
- Own the full pricing and monetization domain
- Migrate three legacy pricing systems to a unified pricing service
- Define pricing for 24+ services across mowing, non-mowing, and emerging verticals
- Unlock bundles, add-ons, channel discounts, and frequency-based pricing
- Determine where and when we offer services based on supply, demand, and profitability signals
- Stand up A/B testing for pricing changes, measuring impact on conversion, margin, and Pro claim rates
Requirements:
- AI-native. You use AI daily — scenario modeling, pricing analysis, data exploration, drafting specs. You push AI into parts of your workflow others haven't thought of yet
- A systems thinker who architects platforms, not just sets prices. You see pricing as a system: inputs, rules, feedback loops, edge cases
- Data-informed, not data-dependent. You partner with the data team to define what to optimize and interpret results
- Technically fluent. You work directly with engineers on API design, discuss schema tradeoffs, and review technical design docs with real feedback
- A patient builder. The pricing gains require infrastructure first — a pricing API, a data product, migration tooling
- Monetization-minded. You see bundles, add-ons, service availability, and frequency pricing as revenue levers, not just features