Data Platform Marketing Manager - SELECT by DoiT

DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. The Data Platform Marketing Manager - SELECT is responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business, serving as the centralized marketing owner of the business unit’s go-to-market strategy.

Responsibilities:

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market
• Lead and direct cross-functional execution across:
• Paid search around Snowflake optimization
• LinkedIn targeting for data engineering and FinOps leaders
• Retargeting strategies tied to data workload interest
• SDR campaign enablement and follow-up strategy
• Data platform optimization guides
• Data lake cost efficiency playbooks
• Case studies showing measurable cost reduction outcomes
• Economic value narratives tied to cost savings
• Campaign themes for data optimization
• Visual positioning aligned to enterprise data workloads
• Develop and manage strategic campaign briefs that align messaging, audience, and economic value
• Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
• Data Platform digital campaigns
• Data platform optimization webinars
• Executive roundtables for data and FinOps leaders
• Campaign landing pages tied to measurable cost outcomes
• Content programs built around “data platform optimization”
• Drive performance against:
• Marketing sourced pipeline
• Customer expansion
• Cost per qualified meeting
• Pipeline velocity
• Develop quarterly thought leadership themes around data efficiency
• Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
• Align with Product and BU Sales to highlight roadmap and innovation
• Ensure conversion from registrant to opportunity is structured and measurable
• Partner with Content, Growth, Sales, and RevOps to create visibility into:
• Cost per lead and cost per meeting
• Conversion to opportunity
• Pipeline contributionInfluenced revenue
• Continuously refine programs based on performance data and economic outcomes

Requirements:

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership
• Thinks in terms of revenue, expansion, and economic value
• Understands enterprise data teams and cloud cost pressures
• Comfortable owning a business unit narrative
• Can centralize and prioritize across competing marketing inputs
• Moves fluidly between strategy and execution
• Data-driven and outcome-oriented