Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh fruits and vegetables. The Business Development Senior Manager will play a critical role in driving growth in the eCommerce channel by managing partnerships with major retailers and leading sales strategy and execution across all platforms.
Responsibilities:
- Achieve Fiscal Year Financials for retail.com accounts and the Delivery networks
- Grow eCommerce Penetration across the accounts responsible for
- Lead the Business Units, Sales Planning, Operations on the eCommerce needs of the Customers
- Amplifies the annual and long-term sales strategy for the account by bringing an eOriginated led focus to the account base
- Achieve new item, assortment, pricing, and merchandising objectives set forth for specific customer objectives
- Build customer relationships in tandem with the sales leads to be seen as best in class manufacturer partners
- Leverage our brands and product mix to improve profitability and meet Del Monte’s sales and profitability targets
- Build new customer relationships at multiple levels within the assigned accounts
- Analyze digital sales performance metrics across accounts, modifying plans as needed to deliver against targets
- Influence the trade and promotional plan for our customers that meets Del Monte go-to-market-strategy with an eCommerce lead approach
- Continually seek new opportunities for improved efficiencies that are saleable across multiple retailers for Del Monte
- Advise on search needs based off of planned promotional plans and new item launches
- Direct and Drive Digital, JBP Partnership at Appropriate Levels of Customers
- Strong Influence internally to sell in various ecommerce tactics and strong partnership with sales to make trade spend most efficient across all channels
- Analyze and pursue innovative incremental growth opportunities and strategies during the trade plan development phase, present these to Team Lead & CD for alignment, then incorporate into JBP
- Serves as the eCommerce Center of Excellence for the organization while increasing the eCommerce competencies for the company through continuous education, building frameworks and development of playbooks
- Develop the blueprint for Product, Promotion, Placement, and Price across Retail.Com
- Deliver consumption, share and sales growth targets for Del Monte within the Retail.com accounts
- Collaborate with Customer Sales Strategy in the development of trade promotion activities, trade merchandising plans, and major trade initiatives to ensure eCommerce integration and sales/profit performance
- Partner with demand planning on identifying a forecasting process for eCommerce
- Build best in class platforms for the entire family of DMFC products at each of the assigned retailers
- Pro-actively manage pricing and channel conflict by establishing pricing thresholds and working with internal Customer Sales Strategy
- Partner with eCommerce Analyst to deliver on-going reporting for the online business, leveraging attribution modeling where possible to effectively measure ROI and identify key performing channels and tactics for continuous optimization
- Work in partnership with the Retail Activation and Digital Media Teams to identify increased traffic and/or conversion opportunities
- Provide insights on emerging trends, technologies and capabilities in the eCommerce space and execute against them
- Deliver reporting against eCommerce sales metrics against objectives
- Lead, coach and develop individual contributor(s) in eCommerce Selling
Requirements:
- Bachelor's Degree
- At least 7-10 years eCommerce or like industry experience
- Minimum 2 years' experience selling to Amazon or other B&M eComm retailers, with greater understanding of entire eCommerce ecosystem
- Strong business and financial acumen
- Forward-thinking entrepreneurial and problem-solving skills
- Demonstrated success in implementing Sales strategy and driving incremental growth
- MBA preferred