VP, Product Management and Marketing

Brook + Whittle is a company focused on innovative packaging solutions, and they are seeking a VP of Product Management and Marketing. The role involves leading product strategy, overseeing product development, and executing integrated marketing strategies to drive demand and customer engagement.

Responsibilities:

• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions (e.g.,pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies)
• Drive innovation by identifying market trends, customer needs, and emerging technologies
• Oversee product development processes, ensuring timely delivery, quality, and profitability
• Establish pricing strategies and value propositions aligned with market positioning and margin targets
• Optimize the product portfolio to balance growth, profitability, and operational efficiency
• Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization
• Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability
• Lead new product introduction processes and stage-gate governance
• Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement
• Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies
• Lead branding, digital marketing, trade shows, and customer-facing campaigns
• Collaborate with sales leadership to enable effective selling tools, messaging, and training
• Build and lead high-performing teams across product management, marketing, and portfolio strategy
• Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution
• Foster a customer-centric and innovation-driven culture
• Own product line P&L, including revenue growth, margin performance, and ROI on product investments
• Develop and track KPIs related to product success, market share, and marketing effectiveness
• Support annual planning, forecasting, and long-term strategic planning
• Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines

Requirements:

• Bachelor's degree in business, engineering, packaging, manufacturing, or related field
• 15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles
• Demonstrated ability to lead cross-functional initiatives from concept to launch
• Strong business acumen, financial orientation, and customer-facing leadership skills
• Experience managing teams and driving enterprise-level change
• advanced degree preferred
• Experience in labels, packaging, printing, converting, or a related manufacturing environment is strongly preferred