Marketing Manager

Okanagan Specialty Fruits (OSF) is a company specializing in the development and marketing of innovative tree fruit varieties. The Marketing Manager will play a crucial role in executing integrated marketing initiatives, managing campaigns, and collaborating with various teams to drive measurable business outcomes.

Responsibilities:

• Plan, organize, and execute multi-channel marketing campaigns
• Manage timelines, assets, approvals, and budgets across concurrent projects
• Ensure alignment with OSF’s annual Marketing & Communications plan
• Use AI tools to improve the efficiency, quality, and scalability of marketing outputs
• Identify responsible opportunities to integrate AI into workflows
• Track campaign performance and translate results into actionable recommendations
• Analyze category, customer, or syndicated datasets to inform strategy
• Report on CRM and digital marketing metrics (email performance, web traffic, conversion rates, pipeline contribution) to guide decision-making
• Develop presentations, collateral, and tools that support sales efforts
• Align materials with customer needs, channels, and the sales cycle stages
• Oversee creation of digital and print marketing materials
• Manage email marketing, SEO/SEM, and paid digital campaigns to drive engagement and lead generation
• Coordinate website content updates and content calendars
• Maintain and optimize the CRM database, ensuring accurate contact, lead, and campaign data
• Build and manage email nurture sequences, marketing automation workflows, and lead-scoring models within the CRM
• Partner with Sales to align CRM pipeline stages, reporting, and lead hand-off processes
• Manage SEO/SEM, paid social, and other digital advertising channels to grow qualified traffic and leads
• Ensure brand guidelines, voice, and messaging consistency
• Act as a brand advocate across all platforms
• Lead the planning and execution of small and large exhibitions, sponsorships, and events
• Develop objectives and post-event summaries
• Ensure trade show participation leads to measurable outcomes
• Manage external vendors and consultants
• Provide clear direction, timelines, and feedback
• Support collaboration across Marketing, Sales, Leadership, and other areas of the company
• Assist with internal communications initiatives
• Support social media content planning, advertising and execution
• Coordinate influencer partnerships and sponsored content
• Stay current on marketing tools, trends, and best practices
• Identify opportunities to improve processes and effectiveness
• Perform other duties as assigned

Requirements:

• 5 years of marketing experience and demonstrated success executing integrated campaigns and multiple projects simultaneously. Experience in B2B marketing, food, agriculture, or science-based industries is a plus
• Experience in small and large Event / Tradeshow organization and execution
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• Proven experience managing projects and programs rather than people, with accountability for timelines, scope, and deliverables
• Demonstrated ability to digest technical or scientific subject matter and translate it for diverse audiences
• Strong execution mindset with the ability to work independently and proactively
• Demonstrated experience using AI tools and platforms to enhance marketing productivity, content creation, research, and analysis
• Experience creating sales enablement through the development of lead touchpoints, presentations, one-pagers, product narratives, and customer-facing tools
• Proven hands-on experience executing digital marketing, including SEO/SEM, email marketing, marketing automation, advertising, paid social, and content marketing with the ability to track, analyze and optimize campaign performance
• Demonstrated experience with CRM systems to manage contacts, campaigns, lead scoring, and customer/prospect data
• Excellent writing, editing, and proofreading skills with strong attention to detail
• Professional communicator across written, verbal, video, and in-person settings
• Microsoft Office (advanced proficiency)
• PowerPoint power-user; capable of building executive-level and sales presentations
• Adobe Acrobat Pro
• AI tools/platforms that enhance marketing productivity
• CRM systems (e.g., ZOHO, Salesforce, or similar) for managing contacts, campaigns, and the sales/marketing pipeline
• Digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, SEO/SEM tools, email marketing and marketing automation software)
• Adobe Creative Suite tools or comparable design platforms
• Experience with marketing automation and CRM certifications (e.g., ZOHO, Salesforce, or Marketing Cloud) and integrating CRM data with digital marketing campaigns