Senior Marketing Strategist, Growth & Community

Wolf Games is looking for a Senior Marketing Strategist to build their marketing function from the ground up. This role involves creating the strategy, systems, and public presence to transform Wolf Games into a recognized brand, focusing on community engagement and effective marketing for game launches.

Responsibilities:

• Build Wolf Games' Marketing Function
• Grow an Owned Player Audience
• Lead Brand & Content Strategy
• Own Game Launch Marketing
• Measure, Learn & Scale

Requirements:

• You've built something from scratch before—whether that's a marketing function, a brand, a community, or a go-to-market motion
• You're comfortable operating with ambiguity, making decisions without perfect information, and shipping before everything feels finished
• You think beyond campaigns
• You understand how brand, positioning, content, community, partnerships, and launches work together to create long-term business value
• You're equally comfortable developing strategy and rolling up your sleeves to execute it
• You know how to build genuine player communities, not just grow follower counts
• You've created spaces where people return, engage, provide feedback, and become advocates
• You understand how community can improve both products and launches
• You know how to turn products, people, and the work itself into compelling stories
• You create narratives that earn attention and reinforce the brand
• You've led successful product, game, or entertainment launches involving multiple stakeholders and moving pieces
• You understand how to coordinate teams, manage timelines, and create repeatable launch processes that improve over time
• You work exceptionally well across disciplines
• You know how to influence founders, product managers, designers, engineers, and commercial teams, bringing people together around a shared vision without relying on formal authority
• Experience in gaming, entertainment, consumer products, or creator-led businesses
• Experience building communities on platforms such as Discord
• Familiarity with build-in-public or founder-led content strategies
• Experience directing agencies, freelancers, or creative teams
• Comfortable using AI-powered creative and content tools to accelerate ideation and production