Senior Social Media Marketing Strategist

Sociallyin is a 100% social media-focused agency looking for a Senior Social Media Strategist to shape their future strategy. The role involves guiding social media strategies across multiple client accounts, influencing marketing decisions, and elevating strategic thinking within the organization.

Responsibilities:

• Develop and lead social media strategies across multiple client accounts
• Translate business objectives into actionable social marketing plans that drive measurable outcomes
• Identify opportunities for audience growth, content innovation, community development, and platform expansion
• Create strategic frameworks that improve consistency and elevate thinking across the agency
• Serve as a trusted advisor to client stakeholders
• Lead strategic conversations, planning sessions, workshops, and quarterly business reviews
• Challenge assumptions when necessary and provide recommendations backed by data, experience, and sound judgment
• Build relationships that position Sociallyin as a strategic partner, not just a vendor
• Turn performance data into actionable recommendations
• Monitor platform changes, consumer behavior shifts, emerging trends, and competitive activity
• Identify what matters, what doesn't, and where clients should focus next
• Help clients understand not only what happened but why it happened
• Help shape Sociallyin's point of view on social media marketing
• Bring new ideas to the table
• Challenge existing processes
• Help us stay ahead of where social media is going
• Mentor junior strategists, account managers, and other team members
• Share knowledge, provide coaching, and help raise the strategic standard across the agency
• Contribute to building a stronger strategy department over time
• Partner with leadership and sales teams during pitches and proposal development
• Help prospective clients understand the value of strategic social media thinking
• Contribute ideas that help us win larger and more sophisticated opportunities

Requirements:

• 7+ years of experience in social media marketing, digital marketing, or brand strategy
• Agency experience required
• Experience working with large brands, enterprise organizations, or Fortune 500 companies
• Proven success building and leading social media strategies
• Strong understanding of content strategy, community management, influencer marketing, and paid social integration
• Experience presenting to senior-level marketing stakeholders
• Experience leading strategic conversations and facilitating workshops
• Deep understanding of social media platforms and consumer behavior
• Strong business and marketing acumen
• Ability to connect social media initiatives to broader business objectives
• Exceptional critical thinking and problem-solving abilities
• Strong analytical mindset and comfort working with performance data
• Strong communication and presentation skills
• Ability to influence without authority
• Comfortable navigating ambiguity and complexity
• Experience mentoring or coaching others
• High level of ownership and accountability
• Experience on both the agency and brand side
• Experience with social listening and audience intelligence platforms
• Public speaking, thought leadership, or content creation experience
• Experience supporting enterprise-level pitches and new business efforts
• Genuine curiosity about AI and the future of marketing