Sr. CRM Business Analyst

BD is one of the largest global medical technology companies in the world. The Sr. CRM Business Analyst will lead the elicitation and documentation of business requirements while serving as a liaison between stakeholders and the technology team, focusing on CRM data analysis and process improvement.

Responsibilities:

• Elicit, document, and validate business requirements from stakeholders, translating business needs into user stories and functional specifications; support sprint planning, backlog grooming, and UAT coordination
• Facilitate workshops and working sessions with business and IT stakeholders to gather requirements, align on priorities, and drive decisions
• Analyze CRM data and processes to identify gaps and improvement areas, providing recommendations aligned to BD’s long-term CRM strategy and roadmap
• Act as liaison between business users and technical delivery teams, working collaboratively across Commercial functions inclusive of business partnerships, marketing teams, and TDS
• Independently manage requirements workstreams and own stakeholder relationships broadly, partnering with Sales Effectiveness and the Commercial team to curate & deliver technical training for newly deployed capabilities
• Develop dashboards that support business needs and measurement of CRM KPI’s

Requirements:

• 5+ years combined experience in Salesforce business analyst or manager experience
• Bachelor degree required
• Experience in systematizing new business processes, efficiencies, and business improvements
• Strong business and systems thinker using independent judgment and ability to analyze, coordinate, and optimize CRM to support recommended solutions that achieve desired results
• Agile certified strong experience in Scaled Agile development framework
• Self-directed with the ability to work collaboratively with individuals at all levels
• Ability to interact with 'business' as well as 'technical' partners
• Ability to span multiple technology platforms and the willingness to become proficient in technologies over and above the required specialty. (example: Life Sciences Cloud, Dynamics CRM, Marketo, Service Cloud, CLM, CPQ)
• Ability to drive organizational changes by influencing others without authority
• Excellent verbal and written communication skills
• Ability to travel ~10% required
• Lead technical training execution with a practice council of CRM Delegated Administrators
• BA/BS required (in lieu of a bachelor's degree, 5+ years of experience in the applicable area)
• Salesforce Administrator 201 Certification
• SAFe Agile framework preferred