Sr. Ads Product Marketing Manager

Pinterest is a platform that inspires creativity and innovation, and they are seeking a Sr. Product Marketing Manager to lead go-to-market strategies for SMB advertisers. The role involves market analysis, cross-functional collaboration, and developing comprehensive marketing strategies to drive product adoption and growth.

Responsibilities:

• Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape
• Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development
• Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively
• Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies
• Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes

Requirements:

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience
• 6+ years of experience in product marketing, ads marketing or a related field
• Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization
• Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows
• Experience developing and executing go-to-market strategies across multiple stakeholder groups
• Experience leading cross-functional workstreams independently, with comfort navigating ambiguity
• Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners
• A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies