Performance Marketing, Senior Manager

Focus Partners is a wealth management organization that provides innovative financial solutions to clients. The Performance Marketing, Senior Manager will lead the execution and optimization of paid digital acquisition programs aimed at generating qualified investor leads and driving measurable pipeline growth, managing campaigns and budgets effectively.

Responsibilities:

• Plan, execute, and optimize paid search and paid social campaigns across Google, Bing, LinkedIn, and Meta
• Manage performance of six‑figure monthly digital media budgets
• Partner with external agencies on campaign execution, strategy, and reporting
• Develop and manage campaign targeting, audience strategies, and keyword portfolios
• Optimize landing pages and conversion paths in collaboration with the web team
• Implement structured A/B testing programs for creative, messaging, and offers
• Monitor campaign performance and deliver regular reporting on ROI and lead quality
• Collaborate with analytics and CRM teams to ensure accurate tracking and attribution
• Identify opportunities to expand into new performance channels

Requirements:

• Bachelor's degree or relevant work experience
• 5+ years of experience in paid media or performance marketing
• Experience in financial services
• Expertise in Google Ads, LinkedIn Ads, and Meta Ads
• Experience managing lead generation campaigns
• Strong understanding of conversion funnels and attribution
• Experience working with analytics platforms such as GA4 and marketing dashboards