Growth and Engagement Marketing Lead (DTC Channels)

Outcomes4Me is on a mission to democratize healthcare and improve outcomes for cancer patients through their AI-driven platform. They are seeking a Growth and Engagement Marketing Lead to drive their direct-to-patient marketing strategy, focusing on user engagement, retention, and acquisition across various digital channels.

Responsibilities:

• Own lifecycle and push across app and email from strategy to build to weekly experiments
• Increase engagement and retention by operationally planning and executing a comprehensive CRM program including (1) setting up complex automated user journeys, (2) defining business rules for content, triggers, segmentation, channel, and cadence, and (3) maintaining promotional calendars
• Function as the main point-of-contact for all CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs
• Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users
• Publish a simple weekly dashboard the team trusts
• Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns
• Analyze campaign performance, and identify insights from user behavior to drive better performance and inform sales efforts
• Develop and execute organic search strategies to grow qualified traffic and improve discoverability
• Set a comprehensive SEO plan and ship the first pages with measurement in place
• Partner with paid to improve CAC and payback through creative and structure tests
• Establish and maintain a disciplined experimentation agenda across channels, and deliver systematic reporting on performance to improve CAC, conversion rates, and app usage
• Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de‑identification, and ad platform data hygiene