Senior Product Marketing Manager

Qualia is a leading B2B real estate technology company that transforms the home buying and selling experience. They are seeking an experienced Senior Product Marketing Manager to lead the go-to-market strategy for their product lines, manage initiatives, and collaborate with cross-functional teams to drive product success.

Responsibilities:

• Create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns
• Produce compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
• Develop high-quality content, including product decks, videos, customer case studies, webinars, and more, that highlight the benefits and differentiators of our products
• Partner with sales teams to develop effective tools, training, and content that empowers them to communicate the value of our products to prospects and customers. Create and deliver presentations, sales collateral, and case studies that show customer success
• Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally
• Work closely with Product, Marketing, Sales, Customer Success, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy

Requirements:

• Minimum of 5-7 years of product marketing experience, preferably within B2B SaaS
• Proven experience in go-to-market planning, product launch execution, and creating compelling content
• Exceptional verbal and written communication skills with an ability to translate concepts into clear, compelling messaging and positioning
• Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority
• Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills
• Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
• Experience with fintech and/or the title industry is a plus