Vice President, Growth Marketing

AbsenceSoft is transforming the employee experience with its secure, intuitive technology. The Vice President, Growth Marketing will lead the growth engine, focusing on driving ARR pipeline and bookings through an integrated marketing strategy while overseeing various marketing functions.

Responsibilities:

• Own Demand Generation strategy, budget, and execution to achieve pipeline and ARR targets
• Lead and scale a multi-disciplinary marketing organization spanning Demand Generation, Events, Customer Marketing, Digital, Partner Marketing, and Marketing Operations
• Partner with Product Marketing, Corporate Communications, Brand, and Creative Services to deliver compelling, on-brand programs
• Drive Customer Marketing strategy to fuel adoption, retention, expansion, and advocacy
• Direct Events, Partner Marketing, and Digital strategies to build pipeline and grow the partner and customer ecosystems
• Elevate market presence and thought leadership through Corporate Communications, PR, and Social strategy
• Oversee Marketing Operations, including the technology stack, lead lifecycle, attribution, and reporting
• Partner with Sales and CRO leadership on lead quality, pipeline coverage, and shared revenue accountability
• Serve as a strategic partner to the CMO on company-wide planning and go-to-market strategy
• Drive adoption of marketing technology, AI-powered tools, and advanced analytics
• Foster a culture of innovation, experimentation, and continuous improvement

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 15+ years of progressive B2B SaaS or enterprise technology marketing experience
• 7+ years leading and scaling multi-disciplinary marketing organizations, including managing senior managers and directors
• A proven track record as a VP or equivalent senior marketing executive with direct accountability for pipeline and ARR outcomes
• Deep expertise across the growth marketing mix: demand generation, customer marketing, digital, events, partner marketing, communications, PR, social, and marketing operations
• Strong financial acumen with experience owning and optimizing significant marketing budgets
• Executive presence with exceptional communication and presentation skills
• Expert knowledge of marketing technology, including marketing automation, CRM, ABM tools, and advanced analytics
• A track record of recruiting, developing, and retaining top marketing talent in high-growth environments
• A visionary, data-driven approach that builds trust at the C-suite level and creates alignment across Sales, Product, and Customer Success
• Experience scaling marketing through Series B, C, or high-growth SaaS environments is strongly preferred
• Experience presenting to and engaging with boards of directors or investor groups is strongly preferred
• A Master's degree or MBA in Marketing, Business Administration, or a related discipline is a plus
• Experience in HR technology, benefits administration, or leave management software is a plus