Senior Product Manager, Growth Marketing Platform

Instacart is transforming the grocery industry by providing essential services for customers while offering flexible earnings opportunities for personal shoppers. They are seeking a Senior Product Manager for their Growth Marketing Platform to own the strategy and execution for their unified marketing stack, collaborating with various teams to enhance marketing efficiency and ROI.

Responsibilities:

• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement
• Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics
• Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails
• Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale
• Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time
• Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform

Requirements:

• 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end
• Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML
• Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools
• Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement
• Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps
• Bachelor's degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience
• Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs
• Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution
• Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails
• Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs
• Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices
• Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship