Key skills
B2B Digital MarketingGoogle SearchGoogle DisplayLinkedIn AdvertisingX (Twitter) AdvertisingYouTube AdvertisingProgrammatic AdvertisingGeotargeted CampaignsOut-of-Home (OOH) AdvertisingEvent-Driven Digital PromotionQualified PlatformZoomInfo PlatformGoogle Analytics 4 (GA4)Digital Reporting ToolsA/B TestingAISaaSLeadership
About this role
DataDirect Networks (DDN) is a global market leader in AI and high-performance data storage innovation. They are seeking a Digital Marketing Manager to optimize digital programs, support brand initiatives, and drive measurable growth across the buyer’s journey.
Responsibilities:
- Execute and optimize digital programs across paid search, paid social, display, video, retargeting, and geotargeted campaigns
- Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube, and programmatic/display platforms
- Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence
- Support digital extensions for major launches, brand activations, and executive thought leadership
- Partner with Brand and Events teams to run OOH amplification, geotargeted airport and venue campaigns, and event-driven digital programs
- Lead pre-event awareness, onsite amplification, and post-event retargeting
- Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation
- Ensure alignment across audiences, channels, creative, and messaging
- Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools
- Use A/B testing and performance insights to improve efficiency and outcomes
- Provide ongoing optimization recommendations to marketing leadership
- Coordinate with agencies supporting paid media, programmatic, OOH, and digital production
- Ensure partners deliver high-quality work and hit performance objectives
- Manage digital budgets across channels, track pacing, and forecast performance
- Recommend adjustments based on ROI and business priorities
Requirements:
- 3–5 years of B2B digital marketing experience in technology, cloud, infrastructure, software, or SaaS
- Hands-on experience with Google Search & Display, LinkedIn, X, YouTube, and display/programmatic platforms
- Understanding of geotargeted campaigns, event-driven promotion, and OOH amplification
- Familiarity with intent platforms (e.g. Qualified, ZoomInfo)
- Analytical skills with proficiency in GA4 and digital reporting tools
- Collaborative, detail-oriented, and comfortable managing multiple workstreams