Marketing Manager - Digital Mental Health

Going Digital Health, Inc, home to Behavioral Health Tech, is dedicated to expanding access to mental health and substance use services through technology and innovation. The Marketing Manager will lead data-driven marketing campaigns and community engagement efforts, focusing on the behavioral health ecosystem to drive lead generation and event attendance.

Responsibilities:

• Lead multi-channel marketing campaigns (email, social media, website) to promote BHT’s annual conference, webinars, and podcasts, targeting key audiences in behavioral health including payers, employers, and providers
• Develop and execute strategies to grow BHT’s newsletter subscriber base and digital reach with relevant, high-value content
• Write and design marketing content that speaks directly to stakeholders in behavioral health, leveraging your knowledge of the industry
• Implement email marketing campaigns that drive registrations, build engagement, and maintain excitement across the year
• Analyze campaign performance and apply data-driven insights to optimize future initiatives
• Collaborate with internal and external partners to ensure marketing efforts align with BHT’s thought leadership and mission to improve behavioral health access
• Ensure brand consistency across all materials, with messaging that reflects BHT’s role in the behavioral health landscape
• Maintain and update BHT’s website to support campaigns and community engagement, including uploading webinars and podcasts
• Partner with the design team to develop branded assets and promotional content
• Manage and grow BHT’s social media presence with original content and thought leadership relevant to behavioral health stakeholders
• Create and execute a content strategy that repurposes material from events and digital content to drive year-round engagement
• Develop marketing campaigns that build anticipation and drive attendance at BHT’s annual event
• Coordinate communications with speakers, sponsors, and attendees before and after the event
• Use digital channels to foster community among stakeholders in mental health, addiction, and autism care innovation
• Monitor campaign performance and optimize based on KPIs such as engagement, conversions, and attendance
• Deliver regular reporting and insights to inform marketing and business strategy
• Use tools like HubSpot and Google Analytics to track ROI and improve performance

Requirements:

• 1-3 years of experience in digital and/or event marketing, with direct experience in the behavioral health field
• Strong understanding of the behavioral health ecosystem, especially health plans, employers, and provider organizations addressing mental health, substance use, and autism services
• Demonstrated success in campaign management and content strategy targeting B2B healthcare or behavioral health audiences
• Expertise with HubSpot for email marketing, landing pages, and analytics
• Strong content creation skills for email, social media, and digital platforms
• Familiarity with healthcare and behavioral health-specific messaging and marketing approaches
• Excellent project management skills and ability to prioritize in a fast-paced, mission-driven environment
• Experience with SEO, PPC, and social media marketing is a plus
• Familiarity with ZoomInfo or similar tools is a plus