Industry Marketing Campaigns Manager

NewRocket is the AI-first Elite ServiceNow Partner that helps organizations Go Beyond Workflows™. They are seeking a results-driven Industry Marketing Campaigns Manager to lead demand generation efforts across Banking & Financial Services, Technology, and Telecommunications verticals, focusing on integrated campaigns that drive new logo acquisition and expansion within existing accounts.

Responsibilities:

• Develop and own industry-specific integrated campaign plans for Banking, Financial Services, Technology, and Telecom verticals, aligned to business priorities and pipeline targets
• Design full-funnel campaigns, from awareness and thought leadership through to lead capture and MQL handoff, across digital, email, events, paid media, and ABM channels
• Build campaign briefs, messaging frameworks, and audience segmentation strategies tailored to each industry's buyer personas and pain points
• Manage campaign calendars, budget, and execution timelines end-to-end, coordinating across internal teams and external vendors
• Leverage AI tools throughout the campaign lifecycle to accelerate development — using AI for initial brief generation, messaging drafts, content personalization at scale, A/B test variant creation, and post-campaign performance summarization
• Partner closely with industry-aligned Client Partners and sales teams to ensure campaign messaging reflects real buyer conversations and supports pipeline acceleration
• Serve as the marketing point of contact for Banking, Financial Services, Technology, and Telecom go-to-market initiatives, participating in sales planning meetings and strategic account reviews
• Collaborate with the broader Marketing team (Content, Digital, Events), and Partner Marketing teams to develop campaign assets, including ABM plays, industry landing pages, event sponsorships, and thought leadership content
• Work with the ServiceNow Partner Marketing ecosystem to co-develop and co-fund campaign programs where applicable
• Drive measurable top-of-funnel demand across target industries, with clear KPIs tied to MQLs, pipeline influenced, and campaign ROI
• Build and manage ABM programs targeting named accounts within strategic verticals, including Tier 1 financial institutions, major carriers, and enterprise technology companies
• Leverage intent data, firmographic signals, and sales intelligence to identify in-market buyers and prioritize campaign targeting
• Partner with Marketing Operations to ensure proper campaign tracking, attribution, and reporting in CRM and marketing automation platforms
• Develop deep fluency in the regulatory, technology, and competitive landscape facing Banking, Financial Services, Technology, and Telecom enterprises, and translate those insights into compelling campaign narratives
• Create and maintain industry messaging guides and competitive positioning assets for use by sales teams and Client Partners
• Identify key industry events, analyst communities, and media channels to build NewRocket's voice and presence in each vertical

Requirements:

• 5+ years of B2B marketing experience with at least 3 years focused on industry or vertical marketing, or demand generation; specific to Banking and Financial Services or Telecom
• Demonstrated success building and executing integrated campaigns that drive measurable pipeline in enterprise or mid-market segments
• Experience marketing to Banking & Financial Services, Technology, and/or Telecommunications buyers — with fluency in their business priorities, regulatory environment, and technology investment cycles
• Strong cross-functional collaborator with the ability to build trusted relationships with sales, Client Partners, and executive stakeholders
• Hands-on experience with CRM and marketing automation platforms (Salesforce, Hubspot, Marketo, or equivalent) and campaign attribution reporting
• Exceptional written and verbal communication skills, including the ability to translate technical solutions into industry-resonant narratives
• Experience in a professional services, systems integrator, or technology partner organization
• Familiarity with ABM platforms and intent-based targeting strategies
• Hands-on experience using AI tools to accelerate campaign development, including AI-assisted copywriting, content personalization, audience segmentation, creative ideation, and campaign performance analysis (e.g., Claude, ChatGPT, MS CoPilot or similar platforms)
• Background working with or alongside Private Equity-backed or Fortune 500 enterprise accounts
• Knowledge of the ServiceNow platform and its applications in regulated industries
• Experience managing co-marketing programs with strategic technology partners