Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. As an Email Marketing Manager, you will plan and manage high-volume, segmented email marketing campaigns, collaborating with various teams to ensure effective email content and delivery.

Responsibilities:

Oversee the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment
Manage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics
Create annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes
Analyze overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization
Create data extensions, data filters, suppression lists, master suppression lists, and attribute groups for multiple clients within various ESPs
Design and develop automated campaigns using MAPs to send drip emails based on data and/or a prospects behavior
Partner with data specialists to provide monthly analysis and reporting of campaign performance and overall email program
Work with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work
Monitor, troubleshoot, and provide solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps
Manage, train, and mentor Email Marketing Specialist
Contribute to the team’s expertise through research of new digital platforms, tools, strategies, and tactics to drive success
Stay up to date on the latest email marketing and platform standards, technologies, best practices, and developments
Recommend, learn, and master new ESP and MAP platforms, ultimately serving as the point of contact, subject matter expert, and trainer as needed

Requirements:

4+ years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websites
Experience with Marketing Automation Platforms (Marketo, HubSpot)
Experience with Email Service Provider Platforms (Luminate, Engaging Networks, Emma, Campaign Monitor, Salesforce Marketing Cloud)
Experience creating annual email marketing plans, schedules, send cadences and testing matrixes
Knowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPR
Ability to understand and analyze email metrics including deliverability, opens, clicks and conversions
Understanding of influences affecting email deliverability and inbox placement
Familiarity with digital direct response fundraising metrics and direct marketing strategy
Ability to handle multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment
Commitment to delivering error-free work and high-quality customer service to clients
Strong written and oral communication and presentation skills
Strong organizational and time management skills
Outstanding problem-solving abilities and analytical skills
Meticulous attention to detail
Ability to remain calm under pressure, and adaptable in situations where priorities, demands and timelines conflict and change
Strong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situations
Ability to build collaborative relationships, and to thrive in a team environment
Ability to identify opportunities for improvement and make constructive suggestions for change
Experience with non-profit email marketing is preferred
Familiarity with the following is a plus: Traffic analysis tools, such as Google Analytics
CMS platforms (WordPress, Drupal)
Fundraising platforms (Qgiv, Luminate, Raise Donors, Fundraise Up, Classy)
CRM platforms (Salesforce, Raiser's Edge, Bloomerang, Donor Perfect)
Web languages (HTML, CSS, Java Script, XML)

Marketing Campaign Manager

About this role