Senior Director, Performance Marketing

Housecall Pro is a company dedicated to supporting home service professionals by providing innovative solutions. As the Senior Director of Performance Marketing, you will lead the strategy and execution of data-driven marketing campaigns to drive customer acquisition and revenue growth while overseeing a team of marketing professionals.

Responsibilities:

• Define vision and strategic direction for performance marketing to drive growth and scale customer acquisition
• Oversee execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns
• Provide leadership, mentorship, and continuous career development to a high-performing performance marketing organization
• Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance
• Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership
• Oversee budget allocation across acquisition levers, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals
• Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations
• Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment
• Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies and executive leadership forums
• Cultivate external relationships with advertising network matrices, agency partners, and third-party media vendors

Requirements:

• 15+ years of experience in performance marketing, digital advertising, or a related functional growth field
• 10+ years of formal leadership experience with a proven track record of inspiring and managing multi-tiered teams
• Bachelor's degree in Marketing, Business, related quantitative discipline, or equivalent work experience
• Advanced expertise in managing large-scale performance marketing budgets across multiple scaled programs to hit precise CAC, ROAS, and LTV parameters
• Mastery of major advertising distribution networks, mobile attribution models, cross-channel web analytics, and automation suites (i.e. Google Ads, Meta Ads Manager, GA4, GTM, Funnel.io)
• Deep experience establishing A/B testing and experimentation frameworks across creative properties, messaging hooks, and landing pages
• Demonstrated track record of leveraging AI-powered tools and technologies to drive measurable marketing results, increase operational efficiency, and unlock new performance gains at scale
• Proven experience designing, testing, and launching new marketing programs and channels from the ground up to drive user acquisition and grow addressable customer pipelines
• Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
• Exceptional strategic and critical thinking skills with a relentless results-driven execution mindset
• Mastery of corporate data arrays with an ability to interpret complex trends and synthesize data into concise strategic stories
• Outstanding cross-functional relationship management skills to seamlessly influence outcomes in a highly matrixed workspace
• Highly adaptive to rapid ecosystem changes, algorithm updates, and shifting corporate priorities
• Deep user empathy and dedication to learning the unique business patterns of home service trades professionals