Senior Product Designer

Blue Heron Capital is a quickly growing venture-backed startup focused on scaling access to behavioral healthcare. They are seeking a Senior Product Designer to lead the design of patient-facing product experiences, creating intuitive designs for patient conversion flows, scheduling, payments, and telehealth experiences.

Responsibilities:

• Create seamless, intuitive experiences across the patient journey: onboarding, provider matching, appointment booking, billing, and telehealth sessions
• Design solutions that remove friction and increase patient engagement with mental health services
• Accommodate multiple payment and coverage scenarios in a unified, elegant experience
• Ability to craft multiple problem-led solutions for any request
• Build and maintain scalable design systems that ensure consistency and quality
• Balance speed with craft. Ship polished work quickly without sacrificing user experience
• Conduct user research and usability testing to validate design decisions
• Partner closely with engineering to ensure high-fidelity implementation
• Incorporate AI tools into your design process for faster iteration and exploration
• Identify opportunities where AI can enhance patient matching, personalization, and overall experience
• Take full ownership of design outcomes and balance user needs with business goals
• Navigate ambiguity and competing priorities with confidence and clear communication
• Present design work to leadership with strong rationale and strategic alignment
• Foster collaborative relationships across disciplines while articulating solutions for the ideal design direction

Requirements:

• Startup mentality: self-directed, adaptable, and comfortable finding solutions in ambiguity
• 5+ years of product design experience with a portfolio showcasing consumer digital products
• Deep understanding of conversion funnels, payment experiences, and user psychology
• Track record of shipping polished designs in resource-constrained, high-velocity environments
• Proficiency with modern design tools (Figma, FullStory, etc.) and willingness to experiment with AI-assisted workflows
• Strong communicator who thrives working alongside product managers, engineers, and stakeholders
• Experience in healthcare, telehealth, or regulated industries