Staff Product Manager, Advertiser Recommendations & Incentives

Snap Inc. is a technology company that believes in improving the way people live and communicate through its innovative products. They are seeking a Staff Product Manager to lead the Advertiser Recommendations & Incentives platform, focusing on strategy, roadmap, and execution to enhance advertiser experiences and drive growth.

Responsibilities:

• Own the end-to-end strategy, roadmap, and execution for the advertiser recommendations and incentives platform, spanning all advertiser segments and tiers
• Define and evolve the intelligence layer that identifies where advertisers are in their journey and surfaces the right recommendations, treatments, and incentives to drive action and growth
• Build data-backed recommendation systems that unlock performance opportunities — from campaign setup and optimization nudges to growth levers tied to revenue outcomes
• Design and optimize incentive programs that drive advertiser activation, engagement, and spend milestones — ensuring incentives are well-targeted, measurable, and tied to business outcomes
• Partner deeply with other ads product teams as an embedded collaborator, ensuring recommendations and incentives are tightly integrated with AM workflows, Salesforce data infrastructure, and marketplace intelligence
• Work cross-functionally with Measurement, Ranking, Targeting, Data Science, and Engineering to build scalable, high-quality recommendation logic that performs across advertiser tiers
• Partner with Sales and Account Management to surface operational insights, identify opportunity gaps, and ensure recommendations translate to real advertiser outcomes
• Leverage A/B testing, experimentation, and data analysis to evaluate recommendation quality, drive continuous improvement, and communicate results clearly across a matrixed organization
• Engage regularly with advertisers and customer support to understand friction points, validate recommendation relevance, and identify new opportunity areas