Marketing Manager

Avathon is the leading Industrial AI autonomy platform, helping customers across heavy industries accelerate the journey toward autonomous operations. The Marketing Manager will be responsible for executing and optimizing digital marketing campaigns, managing website performance, and supporting corporate marketing initiatives to build Avathon's brand as a leader in Physical AI.

Responsibilities:

• Plan, execute, and optimize integrated digital marketing campaigns across paid search, LinkedIn, display advertising, retargeting, email marketing, and organic channels
• Develop and manage lead generation programs that support pipeline creation and sales growth
• Monitor campaign performance and continuously optimize based on engagement, conversion, and ROI metrics
• Collaborate closely with sales and business development teams to align marketing programs with strategic growth objectives
• Own Avathon's corporate website strategy, content updates, performance optimization, and user experience
• Own the Marketing Automation Platform (Hubspot) and the connection, processes, and performance measurement with CRM (Salesforce)
• Drive website traffic growth through SEO, content marketing, technical optimization, and digital campaigns
• Monitor and improve key website KPIs including traffic, engagement, conversion rates, and lead generation
• Partner with internal stakeholders and external agencies to maintain a best-in-class digital presence
• Support corporate marketing initiatives including product launches, customer announcements, industry campaigns, executive thought leadership, and strategic messaging
• Assist with the development of marketing collateral, presentations, case studies, white papers, and customer success stories
• Help manage Avathon's participation in industry conferences, webinars, and corporate events
• Ensure brand consistency across all marketing channels and communications
• Build and maintain marketing dashboards to track campaign performance, website analytics, lead generation, and funnel conversion
• Analyze customer behavior and campaign effectiveness to identify opportunities for improvement
• Provide regular reporting and insights to executive leadership
• Manage and grow Avathon's digital presence across LinkedIn and other relevant channels
• Coordinate content distribution strategies to maximize engagement and reach
• Support executive social media programs and thought leadership initiatives