Senior Product Marketing Manager, AI Factory

Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. They are seeking a Senior Product Marketing Manager to define, position, and scale Leviathan, Armada’s AI Factory platform, focusing on translating its capabilities into clear value for enterprise and public sector customers.

Responsibilities:

• Own end-to-end positioning and messaging for Leviathan (AI Factory), including the category narrative and economic value story that holds up in investment and board-level conversations
• Build and evolve a category-defining narrative for AI Factory platforms, and continuously refine positioning strategy as the market matures
• Translate technical capabilities (AI orchestration, infra, deployment, lifecycle management) into clear customer value propositions
• Define ICPs, buyer personas, use cases, and customer journeys across Leviathan’s distinct customer profiles:
• Infrastructure investors and developers (e.g., neoclouds)
• Sovereign governments
• Energy and industrial operators
• Defense and public sector programs
• Partner with Product and Engineering to shape:
• Roadmap narratives
• Platform packaging
• Feature positioning
• Lead platform and feature launches with high internal readiness and strong external clarity
• Analyze competitive AI infrastructure, edge, and platform trends to define clear differentiation
• Develop use case-led narratives for AI Factory deployments across industries, including:
• Public sector & defense
• Energy (oil & gas, utilities)
• Mining
• Telecommunications
• Manufacturing
• Map Leviathan capabilities to real-world AI deployment challenges:
• Limited connectivity
• Data sovereignty
• Security
• Distributed operations
• Translate and message around key buying drivers, including:
• Sovereign AI requirements
• Power economics
• Speed of deployment
• Air-gapped and high-security environments
• Offtake compute access
• Support verticalized GTM motions in partnership with Sales and Solutions Engineering
• Build high-impact sales enablement assets explaining
• What Leviathan is
• Where it fits in the AI stack
• Why it wins
• Develop
• Messaging frameworks
• Pitch decks and narratives
• Solution briefs
• Competitive battlecards
• Develop collateral and messaging that supports Armada’s offtake partner model, clearly articulating how access to a curated compute offtake network reduces buyer risk and accelerates investment decisions
• Partner with Sales, SEs, and Customer Success to:
• Drive pipeline creation
• Support deal progression and win rates
• Ensure consistent, technically accurate messaging across all GTM teams
• Support technical documentation and top-of-funnel initiatives (demand generation, website, events) to ensure consistent and compelling messaging across the funnel
• Act as the connective tissue between Product, Engineering, Sales, and Marketing
• Bring customer and field insights into:
• Positioning updates
• Messaging evolution
• Product roadmap influence
• Support analyst briefings and market education around AI infrastructure and edge AI platforms
• Engage directly with customers to understand:
• AI deployment challenges
• Buying criteria
• Adoption barriers
• Track the competitive landscape across:
• AI infrastructure platforms
• Edge computing solutions
• Distributed systems
• Help shape how the market understands Armada’s AI Factory vision and differentiation