Industry Marketing Manager

C & L Supply, inc is a leading distributor of OEM repair parts and equipment in North America. The Industry Marketing Manager is responsible for building and executing marketing programs that enhance brand awareness and customer engagement within specific industry verticals, managing the full marketing lifecycle from campaign strategy to performance reporting.

Responsibilities:

• Develop and execute integrated marketing campaigns across email, web, social, print, and digital channels targeted at distributors, contractors, and trade professionals within the assigned industry vertical
• Own the segment marketing calendar, managing campaign timing, creative requirements, and channel deployment
• Build lead generation campaigns and track performance metrics to continuously optimize results
• Create promotional content that drives product awareness and preference for vendor and brand partners within the assigned portfolio
• Build and maintain marketing relationships with vendor and brand partners within the assigned vertical, aligning on joint marketing objectives and campaign calendars
• Proactively solicit co-op funding and vendor marketing support to subsidize campaigns and maximize segment marketing investment
• Gather brand assets, product content, and creative materials from vendor partners and maintain a well-organized digital asset library
• Manage vendor-funded marketing programs end-to-end, ensuring deliverables are met and results are reported back to partners
• Serve as the primary marketing point of contact for vendor and brand partners within the assigned industry segment
• Write marketing copy for email campaigns, product promotions, flyers, sell sheets, and digital content tailored to the assigned trade audience
• Brief and collaborate with the graphic design resource to develop on-brand campaign materials
• Develop print collateral for trade shows, sales team enablement, and customer communications
• Ensure all marketing materials accurately represent brand standards and resonate with the target audience
• Partner with the central Digital and Web team to publish and optimize industry brand content and campaign landing pages
• Provide campaign briefs, content, and creative direction to the digital team for execution of paid and organic digital initiatives
• Manage social media content planning and scheduling for the assigned segment, coordinating with the digital team on deployment
• Track and report on campaign performance across channels, including email open and click rates, lead volume, and campaign ROI
• Use performance data to inform future campaign decisions and continuously improve marketing effectiveness
• Maintain and grow the segment contact and email database
• Compile regular performance summaries for leadership and vendor partners
• Use Claude (Anthropic AI) as a working tool for content drafting, brainstorming, campaign ideation, and messaging development
• Use Canva and Brandfolder for asset creation and digital asset management, ensuring brand consistency across all plumbing deliverables
• Maintain organized project files and campaign documentation within the team's Wrike project management system
• Collaborate cross-functionally with the industry sales team, Industry Marketing peers, Corporate Marketing, Digital and Web, and vendor partners
• Participate in marketing team meetings and provide regular updates on campaign status, vendor partner activity, and upcoming initiatives

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field required
• Proven experience planning and executing multi-channel marketing campaigns including email, social media, print, and digital
• 3–6+ years of professional marketing experience, with demonstrated success in B2B, distribution, wholesale, or trade marketing environments preferred