Business Development Representative / Conference Travel

BluShark Digital is a digital marketing agency focused on helping law firms and professional service businesses grow. They are seeking a motivated Business Development Representative to support outbound appointment setting and event-driven business development, blending traditional BDR responsibilities with relationship-based business development for events.

Responsibilities:

• Conduct outbound outreach through phone, email, text, LinkedIn, and other approved channels
• Identify, qualify, and nurture prospective clients who may benefit from BluShark’s services
• Help convert qualified, relevant conversations into appropriate discovery or consultation appointments
• Research prospects to understand their business, market, online presence, and potential growth needs
• Communicate BluShark’s value proposition clearly, professionally, and honestly
• Maintain consistent outreach and follow-up activity while prioritizing quality, relevance, and professionalism in every prospect interaction
• Track all lead activity, notes, tasks, statuses, and outcomes in HubSpot
• Support lead nurturing campaigns and structured sales sequences
• Collaborate with Account Executives and leadership to improve messaging, targeting, and conversion
• Ensure prospects are properly qualified before being advanced to the next stage of the sales process
• Support pre-conference outreach campaigns to targeted attendees, sponsors, exhibitors, or prospect lists
• Help create qualified meeting opportunities before conferences and events
• Represent BluShark professionally at conferences, trade shows, networking events, and industry gatherings
• Engage prospects on the conference floor, at booths, during receptions, and in informal networking settings
• Capture lead information accurately and promptly
• Qualify event conversations and determine appropriate next steps
• Support post-conference follow-up campaigns to convert meaningful event conversations into appropriate sales opportunities
• Maintain detailed event notes and ensure conference-related contacts are properly tracked in HubSpot
• Work with internal teams to improve event strategy, lead capture, and post-event conversion
• Protect BluShark’s reputation by approaching event conversations with professionalism, curiosity, and respect

Requirements:

• Experience with outbound sales activity, including calls, emails, and follow-up
• Strong written and verbal communication skills
• Comfortable speaking with business owners, attorneys, executives, and professional service providers
• Highly organized and detail-oriented, especially with CRM management
• Ability to manage multiple lead sources, campaigns, and follow-up timelines
• Comfortable attending conferences and representing the company in person
• Strong relationship-building instincts and professional presence
• Consultative mindset with the ability to listen, ask thoughtful questions, and identify potential fit
• Self-motivated, resilient, and comfortable working in a performance-driven environment
• Willingness to travel for conferences and business development events as needed
• Prior sales, business development, appointment setting, or client-facing experience preferred
• Experience with HubSpot, Salesforce, or another CRM preferred
• Digital marketing, SEO, legal marketing, or professional services experience is a plus