Senior Manager, DIB & CMMC Marketing

Hypori, Inc. is a high-growth cybersecurity SaaS company transforming how organizations think about secure mobility. The Senior Manager of DIB & CMMC Marketing will own Hypori's presence and pipeline in the defense contractor market end-to-end, focusing on strategy, content, events, and executive communications.

Responsibilities:

• Own Hypori's DIB and CMMC marketing motion end-to-end — strategy, content calendar, campaign execution, and performance reporting — with the Nov 10, 2026 CMMC 2.0 Phase 2 deadline as the primary urgency driver
• Develop and maintain Hypori's DIB-specific messaging framework: value propositions, buyer personas (CISO, CMMC Program Lead, CIO, CFO/owner-operator), and segment-level narratives for Tier-1 primes, mid-market subs, and small subs
• Work directly with the ELT to define and sharpen Hypori's external voice to the DIB and defense contractor audience; draft executive communications, speaking points, and thought leadership for Executive-level engagements
• Track the CMMC regulatory landscape, C3PAO ecosystem, and DFARS enforcement environment; translate changes into timely, relevant campaign and content updates without waiting to be asked
• Produce DIB-specific content that moves pipeline: white papers, one-pagers, solution briefs, compliance guides, blog posts, videos, webinars, podcasts, and sales enablement assets tailored to defense contractor buyers at every stage of the CMMC compliance journey
• Write with architectural credibility — content that speaks directly to the CMMC scope reduction argument: why keeping CUI off the device matters, what NIST 800-171 control families are implicated, how DFARS reporting burden changes when the endpoint is out of scope
• Develop thought leadership pieces and bylined articles for defense contractor publications, CMMC forums, and cybersecurity outlets targeting the DIB audience; draft CEO bylines and speaking abstracts as needed
• Partner with the rest of the Marketing team on message consistency; DIB-specific assets should draw from the core positioning framework while speaking precisely to the defense contractor buyer's world
• Own Hypori's presence at DIB- and CMMC-relevant events: CMMC CON, AFCEA small business forums, DIB-focused cybersecurity conferences, industry days hosted by major primes, and Hypori’s proprietary CMMC Accelerate event — strategy, logistics, on-site execution, and follow-through
• You will attend the events; this role requires travel to represent Hypori in person alongside the ELT and sales team
• Identify and build relationships in the CMMC practitioner community — RPOs, C3PAOs, CMMC advisors, and DIB association networks (NDIA, NCMS, AIA) that influence how contractors make technology decisions
• Develop pre- and post-event programs that turn event presence into measurable pipeline; coordinate meeting schedules with Sales and track follow-through
• Work directly with the DIB sales team to understand pipeline, priority accounts, and the content or air cover they need to advance deals; produce assets that remove friction and accelerate CMMC-driven buying decisions
• Partner with the Demand Gen & Growth Marketing Manager to ensure DIB paid campaigns and AEO content are fueled with the right assets; brief the content needs, review outputs against the DIB narrative
• Coordinate with the broader marketing team on shared infrastructure (CRM, MAP, analytics); own the DIB segment reporting cut — pipeline influenced, content performance, event ROI

Requirements:

• 4–7 years of B2B marketing experience with direct exposure to the DIB or defense contractor market — you've either worked at a DIB company, marketed to DIB contractors, or supported CMMC compliance programs in a marketing or communications capacity
• Deep familiarity with CMMC 2.0, NIST 800-171, DFARS, and CUI handling requirements — not necessarily as a compliance practitioner, but well enough to write credibly about scope, controls, and audit burden without being corrected by the CISO in the room
• Demonstrated experience producing content for technical, compliance-minded buyers: white papers, solution briefs, regulatory guides, or thought leadership that holds up to scrutiny from a CMMC Program Lead or security architect
• Understanding of the C3PAO and RPO ecosystem; knows how defense contractors evaluate and procure compliance-adjacent technology
• Experience planning and executing event presence at defense or DIB-focused forums; comfortable representing the company on-site
• Strong writer — you can take a complex CMMC scope argument and turn it into a clear, punchy one-pager that a CISO at a 200-person sub will actually read
• Experience working directly with senior executives on communications; comfortable drafting CEO remarks, editing talking points, and pushing back when the message isn't landing
• Comfortable operating as an individual contributor with broad ownership and no large team behind you; builds, executes, and reports independently
• Willingness and ability to travel to DIB and CMMC-focused events as required
• Prior time at a DIB prime, sub, or defense-adjacent technology company is strongly preferred