Senior Product Marketing Manager

Overstory is a company focused on addressing the climate crisis through innovative technology for electrical grids. They are seeking a Senior Product Marketing Manager to lead product marketing efforts, including positioning, messaging, pricing, and sales enablement, while collaborating closely with various teams to enhance market presence and support utility partners.

Responsibilities:

• Own Overstory's core positioning and messaging, from category narrative to product-level value propositions
• Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction
• Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics
• Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite. Train reps on how to use them and stay close enough to deals to know when they're not working
• Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments
• Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position
• Mentor early career team members including product marketing, content marketing and field marketing

Requirements:

• 7+ years in product marketing, with meaningful experience in B2B enterprise software, ideally with long sales cycles and multi-stakeholder buying processes
• Demonstrated ability to write for highly technical audiences and craft sharp, accessible narratives for product demos, executive briefings, and field sales conversations
• Demonstrated use of AI in day-to-day work and has integrated AI tools into daily workflows
• Experience building and delivering sales training including running enablement sessions, coaching reps, and iterating based on what lands in the field
• Comfort with complexity: custom deals, non-standard packaging, and sales motions that require significant coordination across internal teams
• Strong strategic instincts. You can zoom out to shape category narrative and zoom in to wordsmith a one-pager. You know when each is needed
• Experience supporting a company through a major product or new market launch
• A builder's mindset. You're energized by the opportunity to define a function, not frustrated by the absence of a playbook
• Experience in the utility, energy, or climate tech space
• Familiarity with the regulatory and operational pressures facing electric utilities — particularly around wildfire risk, vegetation management, or grid reliability
• Experience building a product marketing function