Digital Marketing Account Manager

Online Marketing Standard is seeking a Digital Marketing Account Manager who will manage communication and relationships with multiple digital marketing clients. The role involves strategy development and execution of digital strategies, particularly focused on SEO/AEO/GEO campaigns.

Responsibilities:

• Develop, lead and oversee strategy and the day-to-day execution of a portfolio of integrated digital marketing campaigns and take responsibility for overall success
• Strong understanding of the client’s needs, business objectives, KPIs, products/services and target audience
• Build and nurture strong, engaging client relationships by managing expectations and fostering growth via proactive, ongoing client communication
• Client meeting coordination and leadership (via video or phone call - not in-person)
• Ensure deadlines are met, and full scope is fulfilled monthly
• Present deliverables and performance reports to clients along with updated recommendations always tied to each client’s specific campaign goals
• Campaign performance analysis, translating data into recommendations and plans for improvement
• Follow procedure, execute, track, and communicate regarding campaign renewal process
• Look for opportunities to upsell clients on other services
• Create case studies and success stories for the accounts managed
• Report project performance and progress to manager(s) on a regular basis
• Develop and lead execution of campaign strategy
• Develop and drive the national and local SEO campaign strategy
• Ability to leverage AI tools to uncover search intent, identify keyword opportunities, and guide content planning for maximum visibility
• Skilled in AI-prompt writing to generate SEO-friendly content outlines, draft copy, and optimize existing assets while ensuring originality and compliance with guidelines
• Strong editorial judgment to refine AI-assisted outputs, ensuring content meets brand standards, E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), and aligns with client goals
• Comprehensive knowledge of Google Business Profile and how to effectively optimize and promote a client’s listing using local SEO tactics
• Task management
• Manage internal communication with junior staff to keep them in the production loop and provide clear and concise communication for task delegation
• Maintain organization of deliverables and project files in our Shared Google Drive
• Link building fulfillment
• Manage internal budgets for content/link building
• Advanced data analysis to drive campaign performance
• Conduct advanced website audits using SERanking.com and Screaming Frog
• Report prep
• Contribute to the agency as a DM strategy leader
• Train, mentor, and coach search strategists assigned to you, including regular touchpoint reviews
• Participate in business development opportunities as an expert in DM
• Provide strategic and tactical support to team members, improving processes and developing best practices
• Help grow the DM team’s skills through sharing new ideas and educating the team
• Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services

Requirements:

• 3+ years of SEO and content marketing experience
• 3+ years of digital agency account management experience managing multiple brands and maintaining client relationships
• 3+ years of experience and understanding working on integrated digital marketing campaigns (organic search, paid search, content marketing, social media, etc.) and managing teammates responsible for these services
• Advanced SEO knowledge with a strong grasp of how technical, on-page, and off-page SEO are all critical components of an effective campaign
• Have experience in back-end builds of WordPress Websites (specifically the Avada website builder)
• Expertise with Digital Marketing best practices, knowledge of Google algorithm updates, and how that impacts strategy, online branding, and integrated digital strategies
• Link acquisition strategy with multiple vendors
• Strong emphasis on communication skills (written and oral) with an emphasis on grammar/spelling excellence, attention to detail, and client retention
• Google Analytics Academy Certification(s) or other Google Certifications
• Proven experience using Google Search Console, Google Tag Manager, and Google Business Profile
• Outstanding management skills
• Demonstrated leadership
• Ability to effectively delegate to, nurture, and develop less experienced team members into managers
• Proven success in managing multiple marketing campaigns at once
• Excellent at proactive problem-solving
• Ability to translate policies into day-to-day operations
• Self-assured, confident, goal-oriented, and transparent in communication with everyone in the agency