Growth Marketing Manager

Fleetio is a modern software platform that helps organizations manage their fleet operations. They are seeking a Growth Marketing Manager to drive the evolution of their paid and organic acquisition engine, partnering closely with SEO and paid media agencies to maximize performance and accelerate pipeline growth.

Responsibilities:

• Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
• Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
• Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
• Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
• Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches
• Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy
• Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities
• Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution
• Leverage search insights and competitive research to inform broader campaign and content strategies
• Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions
• Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels
• Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives
• Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences

Requirements:

• 5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing
• Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets
• Strong understanding of SEO strategy, organic growth, and search intent optimization
• Proven experience managing and holding external agencies accountable across paid media and/or SEO programs
• Ability to balance strategic oversight with hands-on channel knowledge and performance analysis
• Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches
• Strong analytical mindset with experience using data to drive optimization and investment decisions
• Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts
• Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps
• Experience leveraging AI tools, automation, or agent-based workflows within growth or paid media programs