Senior Lifecycle Marketing Manager

Calendly is a company experiencing exciting product growth and is seeking a Senior Lifecycle Marketing Manager to join their Lifecycle Marketing team. This role involves developing lifecycle strategies to enhance customer engagement and retention, partnering with various teams to ensure successful product adoption and customer experiences.

Responsibilities:

• Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value
• Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement
• Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate
• Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle
• Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy
• Partner cross-functionally with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences
• Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes

Requirements:

• 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS or product-led growth environment
• Demonstrated success driving customer adoption, engagement, retention, and long-term customer value through strategic lifecycle marketing
• Experience developing lifecycle strategies for new product launches, feature adoption, or other strategic growth initiatives
• Exceptional strategic thinking and analytical skills, with the ability to identify opportunities, navigate ambiguity, and independently develop lifecycle strategies from concept through execution
• Expertise with customer segmentation, personalization, experimentation, and performance analysis
• Strong ability to interpret customer behavior and product usage data, translating insights into actionable strategies that drive measurable business impact
• Expertise in crafting personalized, customer-first messaging that aligns with customer needs and encourages meaningful product engagement
• Proven experience designing and scaling experimentation programs, including hypothesis development, A/B testing, performance measurement, and optimization
• Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines
• Strong collaboration and influence skills, with the ability to partner across Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to drive customer and business outcomes
• Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time
• Experience with lifecycle marketing platforms (Braze preferred)