IRONSCALES is a self-learning, AI-driven email security solution company focused on fighting phishing. The Business Development Representative will primarily focus on demand generation initiatives and creating a pipeline for the Sales team by evaluating intent data and managing prospect lists.
Responsibilities:
- Evaluate intent data to create prospect lists for outreach, which includes managing data and marketing lists
- Creatively identify ways to reach the ideal partner profile (IPP) of MSPs & MSSPs with the objective of qualifying leads through third party sources
- Plan and prioritize activities to meet assigned targets (e.g. # of prospects found, entries in Salesforce)
- Achieve lead generation (contacts, leads) targets and objectives
- Qualify incoming prospects and determine appropriate next steps
- Establish and maintain effective contact with the potential and existing customer base through direct marketing (e.g., email nurture cadences)
- Update and maintain accurate records in the customer relationship management system
- Establish and maintain effective working relationships cross-functionally (marketing, sales, CS, product)
- Execute on other ad hoc marketing initiatives
- Maintain detailed understanding of IRONSCALES email security solution and programs, allowing Acquisition Specialist to potentially educate clients on a high level
Requirements:
- Bachelor's Degree
- High technical acumen in regard to security software (Preferably Email Security & Training solutions)
- Self-starter, creative problem-solver, and highly organized
- Proven track record of success scheduling meetings preferably in the MSP/MSSP/Technology Space
- Strong interpersonal skills with a focus on relationship building
- Strong verbal/written communication skills
- Data-driven, efficient technology user, and metrics/KPIs focused
- Fast learner with initiative and willingness to learn new things, test new techniques, and experiment
- Excitement for and ability to thrive in a fast-paced, always changing environment