Digital Marketing Manager

SHE-CAN is a global non-profit organization that builds female global leadership in post-conflict countries. They are seeking a full-time Digital Marketing Manager to lead their marketing and communications outreach across digital channels, including social media and email campaigns.

Responsibilities:

• Serve as the primary lead for Digital & Brand Presence
• Manage the website, social media channels, email newsletters, fundraising appeals, scholar blogs, and video content
• Develop and execute a Social Media Strategy
• Manage and execute the digital marketing calendar and content strategy
• Uphold SHE-CAN’s voice, messaging, and visual identity across all digital communications
• Support Events (In collaboration with the marketing manager for Events & Collateral)
• Maintain a folder of templates for events that can be quickly and efficiently repurposed including digital invitations, email templates, RSVP forms, etc
• Be the event lead for selected events at direction of Advancement Director
• Develop and Execute on a PR Strategy that is designed to build awareness and interest in SHE-CAN throughout the country, and grow awareness in communities where SHE-CAN has established a strong presence
• Design and manage digital fundraising campaigns
• Manage email segmentation and the digital communications plan, working with the Advancement Operations Coordinator for support
• Collaborate with the Advancement Manager on digital appeals and impact stories
• Track, share and utilize engagement metrics, campaign touchpoints, and campaign performance across all digital platforms
• Support events as a key team member
• Manage budget for all digital marketing and PR initiatives including working with platforms, consultants, etc

Requirements:

• Self-starter who thrives in a fast-paced environment
• Social Media experience
• Event management experience
• Creative execution skills and the ability to maintain brand guidelines
• 5-7 years professional experience in marketing
• Strong understanding of data, segmentation and analytics