Regional Marketing Manager - MSP

NinjaOne is seeking a standout MSP Regional Marketing Manager to drive demand generation, awareness, and partner marketing efforts within their Managed Service Provider segment across North America. The role involves collaborating with various teams to develop impactful marketing programs and executing integrated campaigns to enhance customer engagement and drive pipeline growth.

Responsibilities:

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams. Align programs to quarterly goals and key personas across technical and business decision-makers
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
• Own the full lifecycle of regional programs from planning to execution and performance reporting. Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
• Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences. Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape. Use these insights to shape go-to-market strategy and influence messaging in collaboration with PMM and content teams
• Act as the day-to-day marketing contact for MSP sales leaders. Deliver enablement materials, event briefs, and consistent updates to support alignment, readiness, and follow-through
• Champion customer engagement by identifying and activating MSP advocates for speaking opportunities, panels, and peer learning experiences. Support long-term community programs such as User Groups and Advisory Boards
• Track and report on campaign performance, pipeline contribution, and ROI on a regular cadence. Share insights and optimizations with key stakeholders to drive continuous improvement
• Other duties as assigned

Requirements:

• Experience marketing to the MSPs ecosystem is required
• Bachelor's degree in Marketing, Business Administration, or a related field
• 4+ years of experience in B2B SaaS marketing, with at least 2 years focused on demand generation, partner/channel marketing, or field programs
• Deep understanding of the MSP business model and how to build trust-based, long-term marketing relationships that go beyond transactional engagement
• Proven ability to create and execute multi-touch campaigns across ABM, events, email, and digital, owning full program delivery
• Confident leading high-impact field programs, including executive events, sponsorships, and activations with 100+ attendees
• Known for building strong cross-functional alignment with sales, PMM, community, and business development teams
• Data-literate and ROI-driven. You make decisions based on performance and continually optimize for pipeline and revenue impact
• Skilled in Salesforce, Pardot, Salesloft, Tableau, and Asana
• Thrive in fast-paced, high-growth environments. You're structured, proactive, and comfortable working with ambiguity
• Operate with integrity, curiosity, humility, and a bias for action—consistent with NinjaOne's values
• Open to travel up to 40%