Senior Director of Growth Marketing

Pearl Street Dental Partners is a partnership-oriented dental practice management company headquartered in Dallas, Texas. They are seeking a Senior Director of Growth Marketing to drive growth through patient acquisition, engagement, and retention while owning the full marketing funnel from strategy through execution.

Responsibilities:

• Own the marketing strategy and develop, execute, and refine the annual marketing plan to support company-wide growth initiatives
• Lead the creation of a consistent, personalized patient experience across digital touchpoints, including website content, design, navigation, and ongoing patient engagement efforts
• Manage and optimize all agency and vendor relationships, using clear KPIs to drive performance across media, creative, and communications partners
• Define and evolve best practices across performance marketing channels, including social, display, SEO/SEM, email, mobile, and emerging acquisition platforms, to drive patient growth
• Oversee and maximize the use of digital marketing tools and platforms, ensuring they deliver strong results while minimizing operational burden on individual practices
• Partner closely with Operations, the COO, and Regional and Practice Managers to align marketing strategies with operational goals, incorporating provider feedback where appropriate
• Lead, develop, and coach the marketing team, prioritizing high-impact work and building scalable processes that support the business as it grows

Requirements:

• 7+ years of experience building and leading performance-driven marketing teams, including at least 2 years in healthcare marketing
• A proven track record of owning and delivering results across the full patient lifecycle, including acquisition, conversion, and retention
• Demonstrated success driving patient acquisition through digital marketing, with hands-on expertise in SEO, SEM, social media, email marketing, and online advertising, including localized strategies that drive traffic and repeat visits
• Strong analytical capabilities, with experience using marketing analytics tools and CRM platforms to measure performance and guide decision-making
• A genuine passion for healthcare and a commitment to creating thoughtful, high-quality patient experiences
• Experience in dental services is strongly preferred
• Experience with dental or healthcare systems is a plus