Integrated Marketing Manager

CNET Group is seeking an experienced Integrated Marketing Manager with a passion for maximizing revenue through strategic media programs. This role focuses on developing customized marketing strategies and collaborating cross-functionally to enhance the advertising impact for top-tier clients.

Responsibilities:

• Be our resident client strategist and storyteller, crafting cross platform, custom programs leveraging our full suite of solutions to drive impact and value for our advertiser partners
• Lead in-bound sales efforts for top strategic accounts: respond to RFPs in various formats including decks, one-sheets, write-ups and client presentation meetings
• Understand the value that data and insights have in storytelling and utilize them to drive home why CNG is a must-buy
• Contribute to the development of messaging and brand narratives based on the strategy, goals, key trends, competitive landscape, points of differentiation, and audiences within the CNG portfolio of publishing brands
• Liaise with our Editorial and Sales Development teams to consult revenue opportunities and provide marketplace feedback
• Lead marketing solution training sessions on new offerings, editorial tentpoles and cross-channel efforts
• Partner closely with account executives to grow revenue among key accounts, non-endemic verticals, and help close repeat business and extended partnerships

Requirements:

• 5+ years of experience in industry, solutions, or product marketing in the media advertising industry (i.e., traditional media, social platforms, digital media)
• Demonstrated understanding of digital media planning components and campaign architecture
• Specific experience in the post-sale project management and execution of custom video and social media programs
• Proven experience in developing compelling marketing assets and sales tools including presentations, industry briefs, solution briefs and recaps
• Comfortable utilizing data sets from 3rd party research tools like ComScore and 1st party data, along with the know-how to develop performance benchmarks
• Strong verbal communication skills with the ability to interact with all levels of individuals, both inside and outside the company
• Strong project management skills with ability to thrive in high-pressure, time-sensitive scenarios and experience working in project and collateral management platforms like Asana, Gemini, SFDC, etc
• A humble but ambitious style of collaboration with team members within marketing and across sales
• Understanding of affiliate marketing, a plus