Director of Growth Marketing

Capital Department is a start-up fundraising firm that helps founders raise capital from retail and institutional investors. As Director of Growth Marketing, you will work closely with startup CEOs to lead the strategy, operations, and marketing for investment rounds, while building and managing the deal marketing team.

Responsibilities:

• Contribute to, and ultimately lead, the strategy, operations, and marketing for startups raising capital, in partnership with CEOs/founders, their teams, and the Capital Department team
• Build and oversee a high-performing deal marketing team, orchestrating a dynamic group that consistently delivers exceptional results
• Set the marketing strategy for investment campaigns
• Lead customer calls with CEOs/founders and their teams
• Develop strategic partnerships, creating deal flow for our customers and partners
• Design and implement internal systems, processes, and tools to enhance fundraising outcomes and scale operations
• Oversee and build campaign performance tracking, analysis, and reporting on marketing activities in conjunction with the wider Capital Department team
• Craft compelling fundraising narratives to guide communications and sell the investment opportunity to prospective investors
• Manage the creation of fundraising assets, writing and refining persuasive copy for investor decks, market research reports, press releases, media plans, pitches, webinar and video materials, and investor communications
• Develop and execute a multi-channel, integrated marketing plan to reach potential investor audiences, including company customers, partners, personal networks, angel investors, funds, and more

Requirements:

• 5-8 years of experience in customer acquisition and/or growth marketing
• Relationship builders who are skilled at establishing and nurturing channel partnerships that effectively convert to qualified prospects
• Adept leader who specializes in assembling and nurturing skilled marketing teams, ensuring they are empowered and aligned to meet business objectives
• Marketing analytics expert who excels at developing data-driven strategies and building out analytics capabilities
• Previous experience copywriting, with a strong emphasis on driving sales conversion, startups, and financial content
• Meticulous attention to detail, strong organizational skills, and the ability to manage and coordinate multiple projects simultaneously
• Creative, curious thinkers who thrive in startup environments, where ambiguity and uncertainty are the norm
• Effective communicators who are clear, responsive, and diligent
• Desire to work in a fast-paced, deadline-driven environment
• Proficiency in Google Docs, Slides, and Sheets or Word, Powerpoint, and Excel
• Marketing experience at a fast-growing company, venture fund, or an entrepreneurial background (including as a founder!)
• Experience writing for a business audience; storytelling and experience writing investor communications a plus
• Previous experience in fundraising, client services, or at a venture firm, accelerator, or agency
• Experience with Reg CF platforms (Wefunder, Republic, DealMaker, etc)
• Advanced degrees, especially an MBA or a management-related degree