Customer Marketing Manager

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. As a Customer Marketing Manager, you will own the post-sale marketing motion, helping customers maximize their investment by connecting them with the right capabilities and ensuring they renew and grow with confidence. This role involves developing campaigns, collaborating with Customer Success, and tracking customer marketing performance.

Responsibilities:

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
• Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
• Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
• Collaborate with the Webinars & Virtual Events Lead on customer-segment programming
• Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints
• Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns
• Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
• Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
• Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
• Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

Requirements:

• 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
• Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
• Experience working directly with Customer Success or Account Management teams
• Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
• Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
• Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
• Marketing experience in the cybersecurity industry
• Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
• Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
• Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue