Gauntlet builds the financial systems of the future and is seeking a Product Marketing Manager. The role involves owning product positioning, running product launches, and contributing to sales enablement and communications for a portfolio serving significant client TVL in the fintech and crypto space.
Responsibilities:
- Own product positioning and messaging for vault products, new strategies, and structured products
- Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points
- Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches
- Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ
- Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal
- Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch)
- Own the product surface on the website. Product pages, launch announcements, partner integrations
- Support co-marketing with partners aligned to Gauntlet's institutional narrative
Requirements:
- 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company
- Strong grasp of technical and financial concepts
- Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials
- Experience owning product launches end-to-end
- Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses
- Solid writing across blog posts and social copy
- High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them
- Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers
- Prior work with vault products, structured products, credit markets, or tokenization
- Experience with GTM playbooks for institutional B2B products
- Comarketing experience across a partner ecosystem