Key skills
HubSpotMarketing AutomationLead Scoring ModelsLead Management SystemsMarketing Data StructureLead LifecycleSegmentationAttribution ModelingAPIsTagging StrategiesMarketing WorkflowsGoogle AdsLinkedInGDPR ComplianceCAN-SPAM ComplianceAnalyticsProject ManagementCollaboration
About this role
PLOS is a leader in open science, dedicated to innovation and inclusion in knowledge sharing. They are seeking a Senior Marketing Operations Manager to optimize the HubSpot platform, ensuring effective marketing campaigns and data integrity while collaborating across teams.
Responsibilities:
- Lead the architecture, implementation, and optimization of marketing workflows, appropriate use of lead scoring models, automations, and nurture programs in HubSpot
- Own platform integrations between HubSpot and tools such as Google Ads, LinkedIn, social media, and other marketing platforms
- Collaborate with the Reporting, Insights & Analysis Manager to ensure structures, systems, and tagging support accurate reporting and attribution
- Supports the Reporting & Insights Manager with data accessibility, cleanliness, and technical enablement
- Partner with the Senior Marketing Operations Manager (Digital) and their team to ensure seamless automation and triggered communications across email, web, social, and advertising
- Maintain high data hygiene standards, governance, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM)
- Define and document best practices and operational processes for marketing systems use
- Evaluate and implement new HubSpot features and third-party integrations to improve marketing performance and operational efficiency
- Support training, onboarding, and platform enablement across the marketing and communications team
- Manage and support the Email Marketing Manager to deliver their responsibilities, coaching them and developing them
Requirements:
- Bachelor's degree in Marketing, Data Analytics, or a related field; or equivalent experience
- Deep marketing experience and advanced expertise in HubSpot
- Proven track record of developing scalable marketing automation and lead management systems
- Strong understanding of marketing data structure, lead lifecycle, segmentation, and attribution
- Technical aptitude in APIs, tagging strategies, and automation workflows
- Excellent collaboration skills with both technical and non-technical teams
- Detail-oriented with strong documentation and project management capabilities
- Experience managing complex lead flows and attribution modeling