Sr. Manager, Product Marketing

WorkSpan is building the world’s largest, trusted co-selling network, partnering with major tech companies to drive B2B growth. The Sr. Manager, Product Marketing will lead product marketing campaigns, develop positioning documents, and enable sales teams, all while leveraging AI tools to enhance workflow efficiency.

Responsibilities:

• You'll author long-form positioning documents (5–7 pages) for each of the six FY27 product marketing campaigns, iterating with the CEO, CPO, and PM team until the facts are right — then deriving web copy, sales decks, one-pagers, demo scripts, and Octave entities from that foundation
• You'll train BDRs, AEs, and CSMs on new positioning and build enablement assets that make complex capabilities understandable in the field within one quarter of release
• Demo scripts, talk tracks, objection handling, and competitive intel are maintained as living artifacts
• You'll also run quarterly launch programs for new product releases, coordinating across product, brand and campaigns, and sales
• You'll use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current, feeding insights back to product and brand teams on an ongoing basis
• Part of the role is identifying which customer deployments unlock which campaigns and partnering with CS to source case studies, quotes, and reference accounts
• You'll own Octave as the canonical source of WorkSpan positioning — covering value props, personas, buyer signals, and competitive battlecards
• You'll use Claude, Octave, deep research, and other AI tools as your default — drafting in Claude is the baseline, not the exception
• This includes building PMM workflows like skill files, prompts, and templates that compound value across the team
• The expectation is operating at 3–5x the throughput of a traditional PMM by leveraging AI for first drafts, research synthesis, and asset derivation

Requirements:

• 5–7+ years in B2B SaaS product marketing
• Measurable wins on launch programs, category creation, or competitive displacement
• Experience working on complex platform products where the value isn't obvious from the UI
• Experience with orchestration, infrastructure, and multi-stakeholder workflows
• Proven ability to own positioning end-to-end
• Instinctive use of AI tools to compress drafting, research, and synthesis