Key skills
Business IntelligenceCRMSAPProject ManagementProduct ManagementSales
About this role
Festo Corporation is the leading worldwide supplier of automation technology and offers a wide product and service portfolio. The Product Marketing Manager is responsible for strategically steering and optimizing the local product portfolio, driving impactful product launches, lifecycle management, and cross-selling initiatives to ensure sustainable market share growth.
Responsibilities:
- Define and align the product steering strategy with local and global stakeholders
- Manage product portfolio, segmentation and pricing strategies with cross-functional teams
- Prioritize and guide promotional campaigns, investments in demo cases and samples to maximize commercial impact; represent products at key events
- Lead local product lifecycle activities, from impactful launches to strategic phase-outs, in alignment with global strategy
- Provide market requirements and customer feedback to global product management. Identify and engage pilot customers for strategic new products and associated testing activities. Participate in CP/PDP projects, where necessary
- Drive strategic quantity planning from Cluster/Business Region side. Provide input for inventory management
- Coordinate and deliver sales product training
- Collaborate with Sales and Business Development to monitor performance, identify growth opportunities, develop target customers and achieve business goals
- Define product-related KPIs for sales incentive programs to ensure focus and drive strategic portfolio steering
Requirements:
- Technical University Degree (mechanical, electrical or electronic engineering preferably)
- At least 5 years Experience in relevant industry
- Application and competitor knowledge in automation
- Experience in product management
- English fluent
- Business training (MBA) advantageous
- Spanish and German advantageous
- MS-Office, CRM/ Business intelligence software advantageous (e.g. SFA), SAP experience, xDKI & product configuration systems
- Experience in project management methods advantageous