Marketing Campaign Manager

Red Rover is a modern human capital management platform built for K-12 school districts, and they are seeking a Marketing Campaign Manager to coordinate integrated marketing campaigns across various channels. The role involves collaborating with Marketing leaders and Sales to enhance campaign effectiveness and ensure alignment with broader marketing objectives.

Responsibilities:

• Coordinate the planning and execution of integrated marketing campaigns across multiple channels, including email marketing, webinars, social media, events, landing pages, nurture programs, customer marketing, and digital campaigns
• Ensure campaigns launch on time, maintain consistent messaging, and align with broader marketing objectives and go-to-market priorities
• Partner with Marketing leaders to continuously improve campaign effectiveness and execution quality
• Partner with Growth Marketing and Regional Sales Managers to develop and execute localized marketing initiatives that increase engagement and pipeline within strategic territories
• Coordinate regional campaigns including:
• Territory-based email campaigns
• State and regional conferences
• Field marketing initiatives
• Territory-focused webinars
• Local customer events
• Regional marketing programs
• Help ensure every regional initiative reflects Red Rover's brand while supporting local sales priorities
• Serve as a trusted operational partner between Marketing and Sales
• Coordinate campaign communication, sales enablement activities, follow-up planning, and lead engagement initiatives
• Partner closely with Sales Development Representatives and Regional Sales Managers to ensure marketing programs effectively support pipeline generation
• Strengthen day-to-day collaboration between Sales and Marketing through proactive communication, planning, and execution
• Monitor campaign performance across integrated marketing programs
• Track campaign engagement, lead generation, event participation, pipeline influence, and marketing ROI
• Help identify trends, opportunities, and areas for improvement to continually strengthen campaign performance
• Support reporting that helps Marketing and Sales make smarter, data-driven decisions
• Manage campaign timelines, project plans, approvals, and cross-functional communication
• Maintain campaign calendars and project tracking systems to improve visibility and execution across the marketing organization
• Coordinate deliverables across internal stakeholders to ensure campaigns remain organized, scalable, and consistently executed
• Look for opportunities to improve marketing workflows, processes, and operational efficiency as the organization grows

Requirements:

• 2–5 years of experience in campaign marketing, demand generation, event marketing, marketing operations, or marketing coordination within a B2B environment
• Exceptional organizational and project management skills with the ability to coordinate multiple initiatives simultaneously
• Experience executing integrated lead generation campaigns with measurable business results
• Strong collaboration skills and experience partnering with Sales and Marketing teams
• Experience with marketing automation platforms such as HubSpot
• Experience using project management platforms such as Asana (Airtable is a plus)
• Strong analytical mindset with the ability to interpret campaign performance data and recommend improvements
• Experience supporting webinars, virtual events, or integrated campaign programs
• Interest in integrated marketing, demand generation, and regional campaign strategy
• Willingness to travel approximately 15–20% for department summits, conferences, customer events, and sales meetings
• Familiarity with creative design tools such as Canva
• Experience marketing to K–12 school districts or supporting territory-based sales organizations
• Have experience planning and executing direct mail campaigns
• Have worked with buyer intent platforms, audience segmentation, lead scoring, or nurture programs
• Enjoy finding ways to improve operational efficiency and marketing scalability