Digital Marketing Manager

PTR Global is a leading financial services organization seeking a Digital Personalization Manager to lead personalization strategy and enhance the digital customer journey. The role involves designing and executing digital personalization initiatives, collaborating with cross-functional teams, and optimizing marketing campaigns to drive customer engagement.

Responsibilities:

• Lead the design, development, and execution of digital personalization initiatives across web and mobile platforms
• Develop and refine customer journeys throughout the digital customer lifecycle
• Partner with Product Owners, Marketing, Analytics, and Business Stakeholders to define personalization strategies and campaign requirements
• Drive audience segmentation and targeting initiatives using personalization platforms
• Lead website optimization efforts through A/B Testing and Multivariate Testing (MVT)
• Translate business requirements into implementation roadmaps and project plans
• Launch, monitor, troubleshoot, and optimize personalization campaigns
• Analyze campaign performance and provide strategic recommendations
• Manage personalization roadmap and support continuous optimization
• Prepare project documentation, implementation plans, and status reports
• Train internal teams on marketing technologies and personalization capabilities
• Collaborate across cross-functional teams in an Agile environment

Requirements:

• Bachelor's Degree (or equivalent experience)
• 7+ years of progressive experience in: Digital Marketing, Digital Personalization, Campaign Management, A/B Testing & Website Optimization
• Hands-on experience with personalization and marketing platforms such as: Adobe Target (Test & Target), Salesforce Marketing Cloud, Pega, Dynamic Yield, Optimizely
• Experience developing segmentation and targeting strategies
• Strong stakeholder management and business requirements gathering experience
• Proven project management and communication skills
• Experience working in Agile teams
• Experience with CMS platforms
• Exposure to Machine Learning or Artificial Intelligence
• Agency, eCommerce, or Financial Services experience
• Experience supporting highly regulated industries
• Strong analytical mindset with customer-centric thinking