Acquisition Marketing Manager

Terminix, a member of the Rentokil family of companies, is a global leader in Pest Control and other services. The Acquisition Marketing Manager will provide marketing support to Rentokil Terminix Acquisition Wildlife Brands, leading marketing efforts to build a strong local presence and drive results through lead generation and lifecycle marketing.

Responsibilities:

• Develop, plan, and execute marketing programs and campaigns to promote local wildlife acquisition brands
• Collaborate with product marketing teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies
• Lead website and SEO strategy in partnership with external agencies to improve organic search rankings, monitor performance, and identify opportunities for ongoing improvements
• Manage Google Business Profile (GBP) and local listing accuracy to ensure high visibility in local search results
• Provide regular reports on SEO performance and recommend data-driven optimizations
• Plan, create, and manage email campaign strategy, including list segmentation, personalization, content creation, design, and execution
• Manage agency relationships, including the review and approval of proposals, budgets, and invoices, to foster strong and effective collaboration
• Partner closely with the Performance Media Manager to co-develop and execute high-impact lead generation strategies across PPC, LSA, and Affiliate networks to hit key KPIs and revenue growth
• Collaborate with Marketing Business Partners to execute local marketing initiatives for brand awareness, such as managing events and sponsorships for local brands
• Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission
• Develop marketing materials with the marketing services team, which may include content development which will adhere to established brand standards
• Coordinate reporting of lead generation activities and analyze performance, communicating results with the sales and field operations teams
• Share marketing best practices from local wildlife acquisition brands with RNA NA marketing services team
• Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus
• Able to influence and drive integration of marketing strategy into operational program and planning
• Maintain knowledge of a wide range of marketing techniques and concepts, most importantly lead generation
• Possess strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen
• Manage multiple projects/tasks of varying complexities effectively, meet deadlines and work well under pressure
• Have strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment
• Able to demonstrate composure and self-confidence in difficult situations

Requirements:

• Experience and/or knowledge of decentralized, route-based service industries is strongly desired; including National and Regional Marketing experience
• Understanding of budget management and driving business goals
• Excellent interpersonal, written and verbal communication and presentation skills
• Ability to influence and drive integration of marketing strategy into operational program and planning
• Knowledge of a wide range of marketing techniques and concepts, most importantly lead generation
• Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen
• Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
• Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment
• Ability to demonstrate composure and self-confidence in difficult situations
• Proficient in Google suite of software tools
• Strong writing and proofreading skills
• Bachelor's Degree or equivalent in a Business Development, or Marketing related subject
• Minimum of 5+ years of experience in Marketing, including strategy development, campaign management, and performance analysis
• Familiarity with marketing channels and platforms, such as: Canva, Mailchimp, HubSpot, Adobe, Meta Business Suite, etc. (working knowledge a plus)
• Strong background in data analysis, visualization, and using analytics to inform decision-making