Growth Marketer

Pearl is transforming dentistry through artificial intelligence. The Growth Marketer will manage the full-funnel demand engine, overseeing paid acquisition and lifecycle programs to convert prospects into completed demos and revenue.

Responsibilities:

• Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels
• Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences
• Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly
• Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing
• Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation
• Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led)
• Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos
• Continuously test subject lines, timing, cadence, and offers
• Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation
• Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM
• Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps
• Ensure clean marketing-to-sales handoffs in the CRM
• Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle
• Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth
• Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle

Requirements:

• 5–7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations
• Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and deep fluency in HubSpot (workflows, lifecycle stages, email, reporting)
• A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them
• A strong email/lifecycle marketer and a strong paid operator in one — a rare combination
• Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports
• Highly analytical, comfortable living in dashboards; GA4 literacy a plus
• Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions
• A systems builder who thrives owning a broad mandate on a compact, high-caliber team
• Bonus: experience advertising in healthcare or other regulated categories, a dental/medical vertical, or SQL/advanced reporting depth