Digital Marketing Lead (Growth & Lead Generation)

10Pearls is seeking a Digital Marketing Lead who blends performance-driven strategy with hands-on execution to accelerate our brand presence and lead generation efforts globally. This role involves optimizing lead generation strategies, managing digital campaigns, and collaborating with various teams to drive measurable impact.

Responsibilities:

• Own and optimize multi-channel lead generation strategies, including paid search, paid social, retargeting, email, SEO, and ABM to increase qualified inbound pipeline
• Design and execute targeted campaigns supporting priority practices (AI, cloud, data, Salesforce, Microsoft, Oracle, custom development)
• Build full-funnel nurture flows and conversion journeys that improve MQL → SQL velocity for enterprise buyers
• Manage performance across landing pages, ad creative, messaging, CTAs, and audience segments
• Collaborate with content and creative teams to produce high-performing assets (web copy, landing pages, ads, email sequences, infographics, case study promotions, webinars, etc.)
• Plan, execute, and measure always-on and campaign-based digital programs across Google Ads, LinkedIn Ads, industry platforms, and partner ecosystems
• Lead SEO strategy: keyword research, content optimization, technical SEO guidance, and performance tracking
• Identify and optimize high-intent landing pages for enterprise buyers and priority services
• Use analytics tools (GA4, HubSpot, Leadfeeder, Search Console, Ahrefs, etc.) to track campaign performance and produce actionable insights
• Continuously improve website conversion rates through CRO best practices
• Build and manage marketing automation workflows
• Partner with sales to align scoring, lead routing, ICP targeting, and reporting
• Provide dashboards and insights to leadership on campaign ROI, pipeline contribution, and customer acquisition trends
• Support go-to-market campaigns with key partners including AWS, Microsoft, Oracle, Salesforce, and Snowflake
• Develop co-marketing assets, partner landing pages, and joint digital activations to elevate visibility and create shared demand
• Collaborate with content teams to elevate 10Pearls' thought leadership in AI, cloud modernization, digital transformation, and industry-specific innovation
• Promote blogs, case studies, webinars, events, and product launches to strengthen our market presence
• Develop social media strategies that increase engagement among enterprise decision-makers