Digital Marketing Manager

Frankel is a full-service strategic communications firm based in Gainesville, FL, specializing in branding, marketing, and digital strategy. They are seeking a Digital Marketing Manager who will be responsible for the strategy, execution, and performance of paid digital media, analytics infrastructure, email marketing, and SEO/GEO across an assigned client portfolio.

Responsibilities:

• Strategize, launch, optimize, and report on paid digital media campaigns, including paid social, paid search, and programmatic media
• Integrate CRM intelligence into campaign targeting, segmentation, and optimization
• Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs
• Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
• Establish and maintain performance dashboards using Google Data Studio (Looker Studio)
• Translate campaign data into clear, actionable insights for clients and internal teams
• Apply a proven understanding of SEO and GEO best practices to guide client strategy
• Conduct keyword research and SEO/GEO audits
• Provide feedback on content marketing to maximize organic search visibility
• Partner with web development to implement technical best practices
• Guide internal teams on best practices related to UX, CRO, SEO/GEO, accessibility, and privacy compliance
• Identify opportunities to improve site performance and conversion rates
• Stay current on regulations and ensure client sites remain compliant
• Develop email marketing strategy, including segmentation, automation, and journey mapping
• Oversee email distribution, A/B testing, and performance analysis
• Continuously refine email programs based on engagement and conversion data
• Monitor industry trends and platform updates relevant to client accounts
• Maintain accurate documentation of campaign strategy, performance, and optimizations
• Continuously expand knowledge of digital marketing tools, platforms, and best practices
• Perform other duties as assigned

Requirements:

• 3–6 years' experience in digital marketing, ideally within an agency setting
• Bachelor's Degree in Marketing, Advertising, Communications, or related field
• Proven experience managing paid social, paid search, and programmatic campaigns
• Hands-on experience with GA4, Google Tag Manager, and Google Data Studio (Looker Studio)
• Strong analytical skills with the ability to translate data into strategy
• Excellent written and verbal communication skills
• Strong organizational and time management skills
• Ability to manage multiple accounts and priorities simultaneously
• Comfortable working cross-functionally with various teams
• Reports to the Director of Digital Marketing
• We're serious about the work, not about ego. Kindness and collaboration are non-negotiable here
• You are confident integrating use of AI into daily workflow to maximize efficiency
• You have experience with HubSpot, The Trade Desk, and SEM Rush
• You have experience with the Higher Education vertical